Creative Director

Job description

**About BlueStone** BlueStone is one of India’s leading digital-first, omnichannel fine jewellery brands. We bring together design, technology, craftsmanship and a strong retail presence to make jewellery more contemporary, accessible and personal. We have helped change how jewellery is discovered and bought. Now, we want to change how jewellery is presented to the world. The category has long relied on familiar occasions and predictable storytelling. We want to create content that is culturally relevant, entertaining and original while retaining the emotion and meaning of jewellery. **About the role** We are looking for a Creative Director who is a writer and storyteller at heart. You should be exceptional at writing scripts and screenplays, developing characters and turning human insights into memorable stories. You will define the creative direction for BlueStone’s films, campaigns and content while staying closely involved in execution. This is not a review-only role. You will write, edit, direct and work with teams to take ideas from a blank page to the final screen. **What you will do** - Define BlueStone’s creative vision and content language. - Write scripts, screenplays, campaigns and original content formats. - Creatively direct brand films, digital campaigns and social content. - Build characters, stories and recurring properties that BlueStone can own. - Guide casting, performances, visual treatment, music and editing. - Work closely with brand, social, design and marketing teams. - Coordinate with directors, production houses, writers, creators and other partners. - Build a culture of experimentation, strong ideas and high creative standards. - Ensure BlueStone’s work is distinctive and not interchangeable with another jewellery brand. **The opportunity** This role is for someone who wants to do more than make good jewellery advertisements. It is an opportunity to create a new creative language for the category and make jewellery part of contemporary culture.