Data Scientist

Job description

Roles and Responsibilities • Develop predictive models using Python, SQL, and statistical modeling techniques to drive business decisions. • Analyze large datasets to identify trends, patterns, and correlations that inform marketing strategies. • Collaborate with cross-functional teams to design and implement data-driven solutions for network optimization and market mix modeling. • Design and execute A/B testing experiments to measure the impact of marketing campaigns on business outcomes. • Provide insights and recommendations based on analysis findings to stakeholders. Desired Candidate Profile • 3-8 years of experience in Data Science or related field (Marketing/Consulting). • Strong proficiency in Python programming language with expertise in Supervised Learning, Machine Learning, Predictive Modeling, Statistical Modeling. • Experience working with GCP cloud platform is required; knowledge of SQL database management systems. Must Have Skills: 1. Coding : Python 2. Core ML / Operation Research : Predictive Modelling / Forecasting / Market Mix Modelling / Bayesian/ Linear Optimization and Network Optmization - (Any 2) 3. Data Analysis : Exploratory Data Analysis and Inferential Statistics Preferred - Gen AI / Agentic exp