Demand Generation Specialist

Job description

Job Description: We are looking for a Demand Generation and Marketing Communications Specialist to support marketing initiatives for **Breakers Solutions and Low Voltage (LV) Power Distribution offers, including New Energy Landscape (NEL) and New Electrical Distribution (NED)** portfolios, within the Power Products International Hub. The role will drive integrated marketing communications, demand generation, and go-to-market activation to strengthen Schneider Electric's leadership in **electrification, digitalization, and automation** across global markets. **What do you get to do in this position?** - Opportunity to work at the intersection of technology and marketing, blending technical knowledge with creative storytelling. - Exposure to global marketing strategies and collaboration with international teams. - Hands-on experience in demand generation campaigns, digital marketing, and thought leadership. - Development of skills in project management, content creation, and social media strategy. - A chance to contribute to digitalization and sustainability initiatives that make a real impact. **Expectations from this role** Marketing Communications & Storytelling - Develop compelling narratives showcasing customer success, innovation, sustainability, and electrification trends across Breakers, New Energy Landscape, and Low Voltage power distribution solutions. - Create and manage content such as blogs, social posts, campaign assets, videos, and thought leadership materials. - Support hero launches; integrated campaigns, co-marketing initiatives, and internal communications aligned with Power Products strategy. - Coordinate with internal stakeholders, creative teams, and agencies for PR and digital activations. Demand Generation - Plan and execute integrated demand generation campaigns to drive awareness, engagement, and pipeline growth for Breakers, New Energy Landscape (NEL), and New Electrical Distribution (NED) portfolios. - Define communication strategies and activation plans across the customer journey, spanning thought leadership, awareness building, demand generation, and sales enablement. - Develop and manage marketing toolkits and assets, including thought leadership content, event and promotion toolkits, brochures, catalogs, digital assets, videos, web pages, and sales enablement materials. - Partner with portfolio, regional, and zone marketing teams to localize and activate campaigns aligned with business priorities and market opportunities. - Work with regional and zone teams to deploy campaigns effectively and ensure consistency across markets. - Track campaign performance, analyze results, and optimize based on insights. Project & Stakeholder Management - Manage marketing calendars, timelines, and deliverables to ensure on-time execution. - Provide regular updates and performance insights to the international hub team, portfolio leaders, and key marketing stakeholders. (External) English Qualifications: **Experience** - 3–5 years of experience in marketing communications, demand generation, or B2B marketing (preferably in industrial, electrical, or technology domains). **Core Skills** - Strong storytelling and marketing communication capabilities. - Ability to translate technical concepts into clear, engaging value propositions. - Experience managing multiple campaigns and stakeholders in a global setup. - Proficiency in PowerPoint, Excel, and digital/social marketing. **Nice to Have** - Exposure to circuit protection, power distribution, electrical infrastructure, energy management, electrification technologies, or industrial solutions. - Experience working in both technical and marketing environments. **Why Join Us?** - Work at the intersection of **technology, energy management, and marketing**. - Be part of a global hub supporting priority Power Products portfolios. - Gain hands-on experience in demand generation, integrated campaigns, and thought leadership for future-focused energy solutions. Ready to make your mark in integrated marketing? Apply today! Local Benefits (English): **Rewards designed for you** Our Total Rewards is our way of saying: We see you and we value you. It’s more than just pay and benefits—it’s a meaningful investment in you. It is designed to help you perform, grow, feel safe, and elevate your potential. The package helps you care for yourself and your family, plan your future, grow your skills and career, collaborate in an inclusive workplace, and contribute to your community. At Schneider Electric, we’re here for what matters most to you. Discover more at our Career Page. - Country-specific programs and initiatives may be available. (External) English Company Boiler Plate: **Looking to make an IMPACT with your career?** When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us. IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world. We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one. Become an IMPACT Maker with Schneider Electric – apply today! €40 billion global revenue +9% organic growth 150 000+ employees in 100+ countries You must submit an online application to be considered for any position with us. This position will be posted until filled. *Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opp