Deputy Manager – Generative Engine Optimization & AI Digital Campaign Specialist

Job description

**Position title:** Deputy Manager – Generative Engine Optimization and AI Digital Campaign Specialist **Location:** Mumbai – Corporate Office **Department:** Digital Business **Grade** : IL-4 **Organizational relationships Reports to** : Chief Manager – Digital Business **Purpose of the Job:** To drive GEO Focus for Discoverability on AI platforms and leverage AI tools for collateral development for User Acquisition ***Key Responsibilities:*** **1.Develop and Execute Generative Search Strategy** – a.Improve brand visibility in AI-generated search results and answers. b.Optimize content to ensure inclusion in AI summaries, citations, and conversational outputs. **2.Synergise efforts on Paid media to generate optimum Business in terms of transactions** **3.Cross-Channel SEO Integration** a.Align GEO strategies with traditional SEO, ASO, and content marketing efforts. b.Ensure consistency across search engines, AI platforms, and voice assistants. c.Bridge gap between search optimization and conversational AI discovery. **4.Collaboration & Stakeholder Alignment** a.Managing relationship with AI Platforms and external agencies mandated to help achieve departmental and organizational AI related goals b.Managing internal stakeholders – IT, Marketing ***Behavioral Competencies:*** 1.Team Player 2.Strong interpersonal skills 3.Fire for learning new things ***Role Specific Competencies:*** 1. AI & Generative Search Understanding 2. Knowledge of LLM behavior, training data sources, and response generation logic 3. Familiarity with retrieval-augmented generation (RAG) and AI search ecosystems 4. Expertise in modern SEO (beyond keywords): entities, semantics, and intent-based optimization 5. Ability to create high-quality, authoritative, structured content 6. proficiency in analyzing performance data (traffic, engagement, AI visibility metrics) ***Formal Qualifications / Prior Work Exp*** : -Graduate MBA with 2-4 years of relevant work experience - Experience in similar kind of role or has worked in Google / Open AI / Claude / Perplexity / Khoj / Yahoo / Bing