Digital Content Management Senior Analyst

Job description

**Skill required:** Marketing Operations - Digital Asset Management (DAM) **Designation:** Digital Content Management Senior Analyst **Qualifications:**Any Graduation **Years of Experience:**7 to 11 years **About Accenture** Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com **What would you do?** Own end-to-end governance, quality, and reuse of creative and marketing assets within the CX Hub (Project Marlin), operating as a seamless extension of the Client team.Ensures assets are compliant, discoverable, and production-ready to enable high-volume delivery across Marketing, C360, CLM and Insights. **What are we looking for?** DAM platforms and integrations with CMS / martech (e.g., Adobe AEM Assets, Bynder, Aprimo) Metadata strategy, taxonomy design, and governance for large-scale marketing operations Understanding of creative production workflows, traffic management, and multi-channel activation requirements Strong stakeholder management across onshore Client teams and offshore CX Hub pods; comfort with SLA/KPI-based delivery **Roles and Responsibilities:** •Own CX Hub DAM operating standards: taxonomy, metadata, naming conventions, and asset lifecycle (create–review–publish–archive) Establish governance for rights, usage, expiry, and approvals to maintain brand, legal and regulatory compliance across all pods Enable ‘run-and-transform’ delivery by improving asset intake, ingestion, and reuse workflows to reduce cycle time and rework Partner with Creative Production, Traffic, Channel activation, and Martech teams to ensure assets are correctly formatted and available for execution Track and report CX Hub metrics (reuse rate, findability, compliance defects, time-to-publish) and drive continuous improvement Any Graduation