Digital Marketing Executive

Job description

Role: To manage SEM accounts of CarWale / BikeWale / CarTrade for generating lead & traffic for different businesses. Key Outcomes Expected: 1. Should be good at understanding business requirements and deliver basis commitment, creating campaigns on SEM platforms (majorly **Google Ads**) 2. Analysing with the team on how to further optimize campaigns. 3. Competition Analysis & Various A/B testing 4. Coordinate with product team for improvement in conversion rate & design team to get creatives in place for marketing campaigns. Competencies needed to deliver the desired outcome: - Manage the day-to-day campaign activities across search engines including the campaign planning, implementation, budget management, performance review, and optimization of paid campaigns. - Analysis of the Analytics accounts on campaign performance and recommend and implement changes to the campaigns. - Identify and execute optimization recommendations to increase campaign ROI. - Assist with campaign technical implementation and support troubleshooting. - Create campaign reports for analysis. - Desired Skills and Experience in managing large budget PPC campaigns (**avoid SEO/Organic experience & Media Buying**) - Ability to understand the target audience and plan campaigns accordingly. - Team player Other traits: - Enthusiastic - Peoples person - Self-motivated - Interpersonal skills - Agile and adaptable - Open to working on weekends from home. - Time Management Experience / Qualification / Other Requirements: - Graduates - BMM/BMS/ - Certification from Google AdWords (Google Ads) – desired but not required. - Google Analytics Knowledge – desired but not required. - Good with MS Excel