Digital Marketing Manager

Job description

**Designation**- Manager Digital Marketing **Location**- Head Office, Mumbai **Team Handling**- No (Individual Contributor role) **1. Brand Visibility & Digital Presence** - Develop and execute digital marketing strategies to improve brand visibility across owned, earned, and paid media. - Enhance Share of Voice (SOV) across digital and PR platforms versus key competitors. - Monitor emerging digital trends and recommend innovative approaches to maximize brand reach. **2. Social Media Management** - Own CEAT's social media strategy across all existing and emerging platforms in India and global markets. - Build and strengthen CEAT's premium brand image across India and international markets. - Develop platform specific content strategies combining human creativity with AI assisted content generation. - Collaborate with creative, media and agency partners to deliver impactful digital campaigns. - Build always on content calendars supported by social trends, search insights and real time conversations. - Ensure consistent brand identity and messaging across all digital touchpoints. - Increase engagement through data led content optimisation, community building and creator collaborations. **3. Digital Campaign Management** - Plan and execute integrated 360 digital campaigns aligned with business and marketing objectives. - Manage campaign budgets, media planning and performance optimization. - Track campaign effectiveness using predefined KPIs and recommend corrective actions. **4. PR & Corporate Communications** - Drive impactful media coverage through press releases, digital publications and thought leadership. - Increase CEAT's digital share of voice within the industry. - Maximise digital amplification of PR campaigns across owned, earned and shared channels. - Monitor media narratives and competitive share of voice using AI-powered media intelligence platforms. - Partner with Corporate Communications to amplify earned media **5. Influencer Marketing** - Develop influencer engagement strategies aligned with brand objectives. - Identify, onboard and manage influencers across relevant categories. - Measure campaign effectiveness through reach, engagement, impressions and ROI. **6. Online Reputation Management** - Monitor online conversations across social media and digital channels. - Ensure timely response to customer queries, complaints and feedback. - Work closely with agencies, Customer Experience and product teams to improve response quality and turnaround time. - Use AI for trend detection, social listening, sentiment analysis and early identification of reputation risks. - Drive positive online brand sentiment through proactive engagement. - Generate actionable consumer and market insights from digital conversations to support Marketing, Product and Customer Experience teams. **7. Analytics & Performance Management** - Track digital marketing performance using dashboards and analytics tools. - Generate actionable insights to improve campaign effectiveness and ROI. - Present periodic performance reviews and recommendations to leadership. - Benchmark digital performance against industry best practices. - Continuously evaluate emerging AI tools and recommend adoption across Digital Marketing. **Education & Experience** - MBA / Post Graduate in Marketing, Digital Marketing or equivalent. - 812 years of experience in Digital Marketing or Integrated Marketing Communications. - Experience in B2C brands preferred. - Experience in managing digital agencies and integrated campaigns across multiple markets. - Hands on experience with AI enabled marketing tools for content creation, analytics, listening and productivity.