Digital Marketing Manager

Job description

**About the Role** We are looking for a Digital Marketing Manager to own and drive Kissflow's integrated digital growth strategy across organic, paid, AI search, account-based marketing (ABM), conversion rate optimization (CRO) and omnichannel presence. We are looking for a hands-on leader who can execute, optimize, scale programs, develop a high-performing team and deliver measurable pipeline impact. **Key Responsibilities** **What We're Looking For:** - 8–10 years of experience in B2B digital marketing. - Strong experience across both organic and paid growth channels. - Proven ownership of marketing budgets with accountability for pipeline or revenue outcomes. - Prior experience managing and developing teams. - Background in Enterprise B2B or SaaS environments. - Understanding of long sales cycles, multiple decision-makers, and account-based marketing. - Familiarity with AI-era search trends, including AI Overviews, LLM citations, zero-click search, and omnichannel discoverability. - Hands-on experience with Google Ads, LinkedIn Campaign Manager, SEO tools (Ahrefs, SEMrush), CRM attribution systems, and ABM platforms. **Organic Growth & Discoverability** - Drive Kissflow's presence across Google, Bing, ChatGPT, Perplexity, Gemini, YouTube, Reddit, review platforms, and industry communities - Lead the four pillars of organic growth: Category Authority, Vertical Market Expansion, Content Engine, and Authority Building - Oversee AI-powered growth initiatives including SEO automation, content optimization, and authority-building programs - Own full-funnel content performance, from awareness through MQL generation - Improve conversion rates across landing pages and critical customer journeys - Track and report on AI citation frequency, AI share of voice, organic MQLs, and content-influenced pipeline **Paid Growth & Account-Based Marketing** - Manage full-funnel paid marketing programs across Google Ads, LinkedIn, ABM, retargeting, and contact-level advertising platforms - Execute brand awareness campaigns across key industries and target markets - Drive pipeline generation through ABM and demand-generation initiatives - Own budget allocation, experimentation, performance measurement, and scaling successful campaigns **Team Leadership & Stakeholder Management** - Lead and mentor a team of 3–4 specialists across content, organic growth, paid marketing, and analytics - Establish performance goals and support team development - Present growth strategy, performance metrics, and pipeline impact to senior leadership on a monthly basis If you are passionate about building scalable growth engines, leading teams and driving business impact through modern digital marketing, we'd love to hear from you.