Digital Marketing Specialist

Job description

***TCS is hiring for Digital Marketing Specialist*** ***Role:*** ***Digital Marketing Specialist*** ***Experience:*** ***8-10 Years*** ***Location:*** ***Pune*** **Desired Competencies** **Must-Have\*\*** * Strong content creation skills for digital channels * Experience in brand positioning and campaign messaging * Hands-on campaign planning, execution, and optimization * Good understanding of digital marketing channels and customer engagement methods * Ability to improve visibility, engagement, and qualified lead generation **Good-to-Have** * SEO and SEM knowledge * Experience with analytics and reporting tools * Exposure to marketing automation platforms * Ability to develop and execute social media strategies * Prior experience in the telecom industry