Digital - Retail Omni channel

Job description

**TCS is hiring for Digital Omni channel roles !!** Qualification:- **Minimum 15 years of regular, full-time education (10 + 2 + 3) is mandatory.** Shift**- Night shift** **Job Summary:** Support omni-channel experience by developing and executing content strategies for B2B and B2C channels, ensuring consistency and engagement across all touchpoints. 1.            Content Development & Execution o             Create and manage content for multiple channels including web, social media, email, and in-store. o             Adapt content for both B2B and B2C audiences, ensuring relevance and brand alignment. o             Collaborate with creative and marketing teams to deliver high-quality assets. 2.            Omni-Channel Strategy Support o             Assist in implementing omni-channel content strategies to enhance customer experience. o             Ensure seamless integration of content across digital and physical platforms. 3.            Performance Monitoring & Optimization o             Track content performance metrics (engagement, conversion, reach). o             Recommend improvements based on analytics and customer feedback. 4.            Cross-Functional Collaboration o             Work closely with category managers, ecommerce teams, and marketing leads. o             Coordinate with technical teams for content publishing and update