Director - Digital

Job description

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. Role Overview We are looking for a sharp, digitally native Director to lead a high-priority, dedicated client mandate at Mindshare. The account sits in the BFSI category, specifically within the stock broking and investment space, one of India's most competitive and fast-evolving digital advertising categories. The ideal candidate brings deep BFSI category knowledge, strong hands-on digital branding expertise, and the ability to drive full-funnel media thinking while managing senior client relationships with confidence and precision. Role at a Glance Reporting To Client Lead, Mindshare Category Focus BFSI (Stock Broking / Investment / Fintech) Location Mumbai Experience Required 6-10 years (Media Agency preferred) Role Type Full-Time | Dedicated Single-Client Mandate What Success Looks Like In 3 Months • Thorough understanding of the client's business: KPIs, user acquisition goals, category dynamics, and competitive context • Proficient in account processes, internal tools, and Mindshare x Xaxis workflows • Delivering high-quality, responsive output on day-to-day client requests with minimal escalation In 6 Months • Deep knowledge of the BFSI digital media landscape, including competitive spend patterns across key category players • Established relationships with key digital media owners and platforms relevant to financial services • Embedded into specialist teams (Xaxis, Strategy, Business Science) with a clear collaborative rhythm • Recognized by the client as the senior daily contact, making proactive contributions to planning sessions In 12 Months • Consulting with the client on business outcomes, not just media delivery • Leading all planning responses end-to-end: from insight to strategy to execution • Driving incremental revenue opportunities and supporting scope and fee conversations • Providing structured feedback and development guidance to junior team members Day-to-Day Responsibilities • Own and manage the account as the primary Mindshare point of contact for the client • Lead digital media strategy and planning across branding and performance mandates • Build and review media plans across OLV, CTV, Programmatic, Social, SEM, and Hyperlocal channels • Benchmark costs across partners and ensure plans are competitively priced and well-justified • Manage the Xaxis relationship for programmatic planning and execution, maintaining SLAs and quality standards • Track competitive media activity in the category and bring intelligence into client conversations • Attend and lead client meetings, internal reviews, and partner discussions • Translate client briefs into structured, insight-led media solutions • Coordinate with specialist teams (Strategy, Business Science, Content) for integrated deliverables • Support award entries, case study development, and thought leadership as needed Must-Have Requirements Experience • 6-10 years of media agency experience, with a significant portion in digital media • Mandatory: demonstrated experience working on BFSI brands (banking, insurance, broking, fintech, or investment platforms) • Hands-on experience with digital branding campaigns across large-scale, multi-city mandates • Prior experience managing clients independently at a senior or leadership level Digital Expertise • Proven full-funnel media experience: from awareness and consideration (OLV, CTV, Display, Programmatic) through to performance and conversion (SEM, Retargeting, App Install, Lead Generation) • Ability to design and execute campaigns that address different funnel stages simultaneously, with distinct KPIs, messaging, and channel logic at each level • Deep knowledge of digital partners across OLV, CTV, Programmatic Display, Social (Meta, YouTube), SEM, and Hyperlocal • Strong command of cost benchmarks across digital formats and the ability to validate and negotiate partner rates • Experience building and reviewing integrated digital media plans with clear rationale for channel mix, budget allocation, and targeting • Hands-on involvement in campaign implementation, trafficking coordination, and delivery tracking, not just planning • Familiarity with the programmatic ecosystem: DSPs,