Ecommerce Analytics - Beardo

Job description

**Role Mandate** Own the analytics charter for marketplaces and quick commerce, driving revenue growth, profitability, and competitive advantage through deep data, structured insights, and scalable analytics frameworks. **What You'll Own** **1. Core Business Intelligence** - Build a single source of truth for all marketplace & q-commerce metrics - Track GMV, CVR, AOV, ROAS, Contribution Margin, Inventory health - Deliver sharp, actionable insights to influence daily business decisions **2. Data Pipeline & Analytics Framework** - Design and scale an end-to-end data pipeline (platform data, ads data, inventory, pricing) - Automate dashboards across Power BI / Tableau / Looker - Standardize definitions, metrics, and reporting cadence - Enable real-time / near real-time decision-making **3. Marketplace & Q-Commerce Performance** - Deep-dive performance across Amazon, Flipkart, Nykaa, Blinkit, Zepto, Instamart - Identify growth levers at SKU, category, and platform level - Track visibility metrics: search rank, share of shelf, CTR, conversion **4. Category Landscape & White Space Identification** - Analyze category trends, demand gaps, and competition benchmarks - Map assortments vs competitors to identify white spaces - Recommend expansion opportunities (new SKUs, bundles, pack sizes, pricing tiers) **5. Pricing & Promotion Analytics** - Drive pricing strategy using elasticity models - Evaluate impact of discounting on volume, revenue, and margin - Optimize platform-wise pricing & promo strategies - Support decisioning on sale events, deals, and visibility investments **6. Ads & Growth Analytics** - Own performance tracking of Amazon Ads, Flipkart Ads, etc. - Improve ROAS through bid, keyword, and spend optimization insights - Link ad spends to incrementality and contribution margins **7. Inventory & Supply Analytics** - Optimize stock allocation across platforms - Track sell-through, stock cover, and availability - Prevent lost sales due to stockouts and inefficiencies **What Success Looks Like** - Clear visibility into growth drivers and leakages - Measurable improvement in ROAS, CVR, and contribution margins - Strong pipeline enabling faster, data-led decisions - Identification of new revenue pools through white spaces - Scalable analytics foundation supporting business growth **Ideal Profile** • 46 years in e-commerce / marketplace analytics / growth analytics • Strong SQL, Excel + BI tools expertise • Hands-on experience with Amazon / Flipkart / Quick Com ecosystems • Solid understanding of pricing, promotions, and marketplace dynamics • Ability to convert data into clear business actions