Email Marketing Senior Principal

Job description

About Us: HighRadius provides a single Agentic AI platform for the Office of the CFO. It integrates 180+ agents that orchestrate end-to-end processes across Order-to-Cash, Close & Reconciliation, Consolidation & Reporting, Accounts Payable, B2B Payments, and Treasury. HighRadius guarantees operational KPI improvements by mapping them to specific agents on the platform. With a 3-6 month go-live period, HighRadius drives value creation at 1300+ enterprises such as 3M, Unilever, Bristol-Myers Squibb Company, Red Bull, Lufthansa, and more. HighRadius has been consistently recognized as a market leader by Gartner, IDC, and Forrester. Key Responsibilities: • Own end-to-end email marketing strategy and execution across cold outreach, nurture, reactivation, and pipeline acceleration programs. • Continuously refine email messaging, sequencing, and targeting to improve conversion at every stage of the funnel. • Identify bottlenecks and inefficiencies from MQL to SQL, and drive data-backed solutions to close gaps. • Design, maintain, and leverage email and funnel dashboards to track engagement, conversion, and pipeline impact. • Partner with Demand Generation, Content, and Sales teams to deliver scalable, repeatable programs. • Lead regional and GTM-specific email initiatives (e.g., country or region-focused campaigns within EMEA, North America, and APAC). • Run structured experimentation across copy, subject lines, cadence design, segmentation, and infrastructure and iterate fast. • Ensure strong fundamentals around deliverability, compliance, list hygiene, and sender reputation. You Are a Great Fit If : • You think in funnels and outcomes. Metrics guide your decisions, and you care deeply about conversion and pipeline impact. • You balance strategy with execution. You can define the “what” and the “why,” and you’re equally comfortable driving the “how.” • You’re intellectually curious. You ask questions, challenge assumptions, and continuously look for better ways to operate. • You communicate with clarity. Your messaging is sharp, relevant, and written with intent. • You take ownership. You bring structure, urgency, and follow-through to every initiative you lead. • You have grit. You operate with the resilience, discipline, and problem-solving mindset. Experience & Tools : • 3–4 years of experience in Email Marketing within a B2B environment. • Hands-on experience with: • Smartlead • HubSpot • Snowflake • Salesforce • Experience in B2B SaaS, especially enterprise or mid-market, is a strong advantage.