Event Manager

Job description

Role Objective: The Role (Events & Experiences) will be responsible for ideating, conceptualising, curating and executing high-quality events at UB City. The role focuses on strengthening existing event IPs while creating new signature IPs that enhance footfall, engagement and brand positioning. Key Result Areas (KRA) – Events & Experiences 1. Event Ideation & Conceptualisation - Ideate, conceptualise, and design high-quality experiential events aligned with UB City’s brand positioning and target audience. - Develop innovative event formats and engagement ideas to enhance footfall and brand recall. - Identify trends in lifestyle, luxury, art, culture, fashion, food & entertainment to create relevant and aspirational experiences. 2. IP Management – Existing Properties - Strategically manage, strengthen, and scale existing UB City event IPs. - Ensure continuity, consistency, and quality enhancement of legacy events. - Evaluate performance of ongoing IPs and introduce improvements based on audience insights, feedback, and commercial outcomes. 3. IP Development – New Properties - Conceptualise and launch new signature IPs that align with UB City’s vision and commercial objectives. - Build scalable event properties that can be sustained annually or seasonally. - Collaborate with brands, artists, designers, and partners to co-create new experiential IPs. 4. Event Planning & Execution - Own end-to-end planning and execution of events including timelines, budgets, vendors, artists, permissions, and on-ground operations. - Ensure seamless execution with attention to detail, quality, safety, and guest experience. - Coordinate with relevant stakeholders for smooth delivery. 5. Budgeting & Commercial Performance - Prepare and manage event budgets, ensuring cost efficiency and ROI. - Identify sponsorships, partnerships, and revenue opportunities to offset costs and enhance event profitability. - Track and report financial performance of events and IPs. 6. Vendor, Partner & Artist Management - Identify, onboard, and manage vendors, agencies, artists, performers, and collaborators. - Negotiate commercials, manage contracts, and ensure timely deliverables. - Maintain long-term relationships with key partners and creative collaborators. 7. Marketing & Promotions Support - Work closely with the marketing team to create event communication plans. - Support amplification strategies to maximize reach and engagement. 8. Audience Engagement & Experience - Curate events that deliver superior guest experience and reflect UB City’s premium positioning. - Monitor audience feedback, footfall, engagement metrics, and sentiment. - Continuously refine event formats to enhance consumer experience. 9. Compliance, Safety & Permissions - Ensure all events comply with local regulations, licenses, and safety norms. - Coordinate with authorities for permissions where required. - Implement risk management and contingency planning. 10. Reporting & Performance Analysis - Prepare post-event reports covering objectives, execution, attendance, media coverage, and ROI. - Track performance of each IP against defined KPIs. - Present insights and recommendations for future events. **Key Skills & Competencies** - Strong creative and conceptual thinking. - Proven experience in end-to-end event execution. - Excellent project management and stakeholder coordination skills. - Budgeting, negotiation and vendor management expertise. - Ability to manage multiple events and IPs simultaneously. - Strong communication and relationship-building skills.