Executive

Job description

**Key Responsibilities:** - Plan and execute digital marketing organic and paid campaigns across social media, email, and web - Develop and manage engaging content aligned with brand positioning and target audience - Deep understanding of social media algorithms (Instagram, LinkedIn, YouTube, etc.) to drive organic growth - Create and manage email marketing campaigns including segmentation, automation, A/B testing, and performance analysis. Well experienced in conducting emails and understand how the body templates should be impactful in triggering users. - Track, analyze, and report social media posts performances using analytics tools - Strong skills in graphic design and video editing, with hands-on experience in creating web podcasts, reels, and other digital video content. - Identify trends and implement innovative ideas to improve engagement and conversions - Optimize content and campaigns based on performance data and audience behavior - In this role, you must be proactive, passionate, and ready to take ownership of new digital marketing initiatives. These traits in your personality will be an added advantage. **Required Skills & Qualifications:** • 3-5 years of hands-on experience in digital marketing • Strong knowledge of social media marketing and platform algorithms • Solid understanding of content marketing strategy and storytelling • Proven experience in email marketing tools and campaign management • Analytical mindset with ability to interpret performance metrics • Strong communication and ideation skills • Eager to experiment with new formats, platforms, and growth strategies • Self-driven mindset with a figure-it-out attitude • Passionate about staying updated with evolving digital trends and tools