Executive - Direct Marketing Business

Job description

**About the Role** The **Executive Direct Marketing Business** is responsible for driving loan disbursements in the assigned territory by sourcing, converting, and closing quality loan cases. The role manages the endtoend lifecycle from lead generation to disbursement while ensuring earlystage portfolio quality. **Key Responsibilities** **Business Development & Lead Generation** - Achieve **monthly disbursement targets** - Generate leads through **open market sourcing, service center visits, and existing customer referrals.** - Follow up and convert leads from **campaigns, call centre leads, CIBIL triggers, Mahindra website enquiries, and WhatsApp leads** - Maintain a **minimum leadtodisbursement conversion ratio of 15%** **Customer & Relationship Management** - Conduct **34 daily field visits** for lead conversion, document collection, and customer engagement - Build and maintain strong relationships with **CSC VLEs, existing customers, and other local stakeholders** to ensure a steady referral pipeline **Credit & Operations Coordination** - Collect and verify customer documents in line with **credit and compliance norms** - Coordinate with **credit and operations teams** to ensure smooth processing and timely loan disbursements **Portfolio Management** - Monitor selfsourced portfolio and manage **earlystage EMI collections (09 months bucket)** - Ensure portfolio quality by sourcing **creditworthy and compliant customers** **Eligibility Criteria** - Graduate in any discipline (**mandatory**) - **01 - 02 years** of field sales experience; **BFSI or FMCG background preferred** - **Own twowheeler with valid driving licence** (mandatory) - Willingness to travel daily within the assigned territory **Key Competencies** - Lead sourcing and conversion capability - Relationship building and local networking - Target orientation and selfdiscipline - Basic understanding of credit and documentation - Digital communication skills (WhatsApp, company applications)