EXECUTIVE II - WOOD FINISHES TECHNOLOGIST
Asian Paints · Ahmedabad, Gujarat, India
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Asian Paints · Ahmedabad, Gujarat, India
Location: Ahmedabad, GJ, IN Areas of Work: Sales & Marketing Job Id: 15045 External Job Description Business objective • Aid frontline sales workforce in Retail and Project Sales by means of creating awareness on wood coatings product features and selling points Stakeholder Management • Plan and conduct trainings on wood coatings products for Contractors, applicators, architects and furniture manufacturers to impart technical clarity and demonstrate product strengths • Influence existing dealers as well as non-APL dealers in expanding product portfolio and assist them in selling wood coatings products by means of technical briefing sessions through shop meets Market Intelligence • Aid Marketing function and Research and Technology function in conducting product trials and building inferences on APL product strength vis-à-vis products in the market • Devise ways in which these product strengths can be communicated to the consumers and influencers Quality Assurance • Provide on-site training as per requirements shared by verticals to ensure right application of products at the site • Perform the quality checks of wood coatings sample panels before providing to stakeholders like contractors, architects etc. • Design the collaterals of wood coatings products and improvise the content to highlight product strengths Customer Complaints • Assist all the verticals in handling complaints related to wood coatings products that could not be solved at their level • Perform the analysis of customer complaints reported and design specific inputs and interventions to avoid reoccurrence of complaints