Executive - Marketing | Growth & Marketing

Job description

**About Wakefit & the Role** Wakefit is one of India’s leading D2C sleep and home solutions brands, driven by innovation, customer-centricity, and data-led growth marketing. The Growth Marketing team works across multiple digital advertising, marketplace, martech, and customer engagement platforms to accelerate customer acquisition and business growth. **Key Responsibilities:** **#Campaign & Marketing Operations** \\* Coordinate execution of campaigns across Google Ads, Meta Ads, Amazon Ads, Flipkart, Zepto, Reddit, and other digital marketing platforms. \\* Manage campaign setup, execution, tracking, and closure across multiple marketing channels. \\* Monitor campaign status, deliverables, timelines, and dependencies to ensure uninterrupted campaign execution. \\* Coordinate with internal teams and external marketing partners to resolve campaign-related issues and escalations. \\* Maintain accurate and real-time campaign trackers across platforms and marketing initiatives. **#Performance & Budget Monitoring** \\* Track campaign spends, platform-level allocations, and utilization against approved marketing plans. \\* Monitor daily campaign performance and identify deviations, under-utilization, or potential overspending. \\* Set up alerts and trackers to proactively identify campaign disruptions or performance anomalies. \\* Work closely with Performance Marketing teams to ensure efficient utilization of marketing budgets. **# Marketing Analytics & Reporting** \\* Prepare regular campaign performance reports and dashboards across digital channels. \\* Track key marketing metrics such as spends, impressions, clicks, conversions, ROAS, CAC, and campaign ROI. \\* Analyze campaign-level data to identify trends, gaps, and opportunities for optimization. \\* Maintain accurate marketing data and ensure timely reporting to stakeholders. **# Martech & Automation** \\* Support automation of campaign tracking, reporting, and marketing operations workflows. \\* Work with AI tools, automation platforms, dashboards, and marketing technology solutions to improve operational efficiency. \\* Identify repetitive marketing processes and recommend opportunities for automation. \\* Partner with internal teams to improve campaign workflows and reduce manual intervention. **# Vendor & Partner Coordination** \\* Coordinate with advertising platforms, agencies, marketplaces, and martech partners for campaign execution. \\* Track partner deliverables, campaign timelines, and service commitments. \\* Ensure timely resolution of campaign, platform, and operational escalations. \\* Build strong working relationships with external marketing partners. **## Must-Have Qualifications & Skills** \\* Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. \\* \\*\\*2–5 years of experience in Marketing Operations, Growth Marketing, Performance Marketing, Digital Marketing, or Campaign Management.\\*\\* \\* Strong understanding of digital advertising and marketing platforms. \\* Advanced proficiency in \\*\\*MS Excel / Google Sheets\\*\\*, including VLOOKUP/XLOOKUP, Pivot Tables, and data analysis. \\* Strong analytical and problem-solving skills. \\* Excellent stakeholder management and communication skills. \\* Strong attention to detail and ownership of deliverables. \\* Ability to manage multiple campaigns, platforms, and deadlines in a fast-paced environment. **## Good-to-Have** \\* Experience working with \\*\\*Google Ads, Meta Ads, Amazon Ads, marketplace platforms, or martech tools\\*\\*. \\* Exposure to marketing automation, AI tools, dashboards, or campaign management platforms. \\* Experience in a \\*\\*D2C, e-commerce, retail, or high-growth startup\\*\\* environment. \\* Familiarity with tools such as \\*\\*MoEngage, Netcore, Google Analytics, Looker Studio, Apps Script, or similar marketing technology platforms\\*\\*. **## KPIs / Success Metrics** \\* Campaign execution within defined timelines and SLAs. \\* Accuracy and timeliness of campaign tracking and reporting. \\* Effective utilization of marketing budgets across platforms. \\* Reduction in campaign-related operational escalations. \\* Timely resolution of platform and partner issues. \\* Improvement in marketing operations through automation. \\* Accuracy and consistency of marketing performance data. **## What We Offer** \\* Opportunity to work closely with the \\*\\*Growth & Performance Marketing\\*\\* team of a leading D2C brand. \\* Exposure to multiple digital advertising, marketplace, and martech platforms. \\* High-growth, data-driven working environment. \\* Opportunities to work on AI, automation, and marketing technology initiatives. \\* Strong exposure to end-to-end marketing operations and campaign management.