Field Activation Marketing Manager, South Asia

Job description

The **Field Activation Marketing Manager, South Asia i** s part of a network of PR and Social Media activators across Radisson Hotel Group responsible for elevating a cluster of hotels within a country through innovative social-first content generation and strong partnerships, engaging the local community, influencers and KOLs. **Bring hotel stories to life through content, partnerships and events for a cluster of hotels with a focus on icon hotel(s) as those which have the biggest impact for the company** - Create and elevate in-hotel moments including events, to maximize engagement opportunities across Social Media and drive visibility for the hotels as vibrant social spaces within the local community - Actively participate in the training program for the field team and be part of regular digital and in-person engagement sessions together with ensuring educational training and material is readily available to hotel teams - Act as an ambassador for Social Media and Consumer PR within the company, promoting the benefit of these activities to key stakeholders within the hotels and area - Work with the Group’s internal Social Media app to collect content produced, engage with the field team community, and schedule hotel editorial calendars - Support and create an annual Social Media, PR and content activation plan for icon hotel(s) in alignment with Unit GM and Budgets - Build an activities calendar for all key events happening at the hotels and in destination - Organize local press events and influencer trips including profile sourcing, event ideation, planning and partner coordination (e.g. tourism board) - Support in developing a clear opening support plan for new hotels in the cluster - Develop relevant local partnerships in line with each hotel brand’s core territories such as art, music, gastronomy and the Group’s partnership strategy - Report monthly on defined KPIs per hotel including number of media clippings, influencer reach and hotel Social Media engagement, plus drive visibility of hotel activations within the internal Radisson community **Drive content generation for the cluster of hotels with a focus on icon hotel(s)** - Develop content aligned to the defined territories by brand such as art, music, gastronomy - Identify and activate a local network of content creators in line with the Group’s overall creator strategy to develop and co-create exceptional content for the hotels - Engage employees within the hotel cluster to take on the role of Field Activation Champion to further amplify hotel moments through content - Ensure all high-quality content is fully maximized and integrated (for example into hotel website, 3rd party sites) and is made available within the Group’s asset library for broader distribution - Source User Generated Content from hotels in the cluster including building signals into the in-hotel environment to stimulate guest sharing (e.g. hashtag visibility) - Be the brand representative and ensure all hotels within the cluster are on-brand and that content produced is brand compliant - Curate locally-savvy content briefs for the group travel blog aligned to each brand’s territories - Drive social-first video production for the hotel cluster with a clear understanding of social platform differences when it comes to video requirements - Brief the Group’s internal production agency to develop raw video content into on-brand formats - Ensure localization of brand assets, working closely with area and corporate functional specialists to ensure hotels leverage campaigns and initiatives **Enhance visibility and awareness of the cluster of hotels with a focus on icon hotel(s)** - Identify locally relevant influencers to drive visibility locally and within the hotel cluster’s feeder markets aligned to the Group’s global influencer strategy with a focus on long-term partnerships - Manage influencer sourcing, relationships and reporting with the dedicated influencer tool - Run the influencer office for the hotel cluster answering all incoming influencer requests - Support hotel marketing teams or agency with global creative brand PR campaigns where needed to elevate our brands in line with the defined territories and elevate the activations locally - In partnership with local PR agency (if any) to build a network of local influencers, tastemakers, journalists and KOLs to attend key moments and events at our icon hotel(s) - Maximize partnership opportunities including tourism boards **Manage the Social Media presence for the cluster of hotels** - Act as Community Manager for the cluster of hotels co-managing hotel social media channels (Facebook and Instagram) - Support hotel marketing teams or agency in building an editorial content plan for the hotel cluster in line with the Group’s Social Media guidelines with a focus on Instagram including publishing & community engagement - Ensure hotel social presence is on-brand and audited as per defined Social Media guidelines **Key roles and responsibilities:** - Drive social-first content generation, partnerships and influencer relations to bring the cluster of hotels to life and elevate our brand positioning, with a focus on icon hotel(s) - Create innovative content for the cluster of hotels and ensure all content uploaded to the asset manager to be accessible for distribution - Support on property marketing teams or agency in creation and roll out a full activation plan for icon hotel(s) - Lead creation and roll out a full activation plan for new openings within the Cluster - Forge relationships with local influencers and content creators to drive visibility for the hotels and co-create exceptional content - Support to manage on property marketing teams or agency within the hotel cluster to manage social media accounts (Facebook, Instagram) including community engagement and Publishing - Activate the defined brand territories through content, partnerships and events within the hotel cluster - Be the brand repres