Field Marketing Manager

Job description

Experience: 10–12 years Location: Mumbai Function: Global Marketing | Demand Generation | ABM Role Overview Datamatics is seeking a strategic, execution-oriented Manager – Field Marketing to own demand generation, pipeline acceleration, and account-based marketing across Europe, the Middle East, and India . This role is critical to building sales-aligned, region-specific field marketing programs that drive measurable pipeline, revenue influence, and long-term account growth for Datamatics’ B2B enterprise software, AI, digital transformation, and BPO offerings . The ideal candidate brings a strong blend of regional market understanding, ABM expertise, stakeholder leadership, and hands-on execution , with the ability to operate across geographies, time zones, and senior stakeholders. Key Objectives • Drive qualified demand and pipeline from mid-to-large enterprise accounts • Execute ABM programs for strategic Datamatics accounts • Strengthen sales alignment and enablement across regions • Build and manage a scalable global vendor and partner ecosystem • Lead and develop a field marketing team to deliver consistent outcomes Key Responsibilities 1. Demand Generation & Pipeline Building • Design and execute integrated field marketing and demand generation programs (events, digital, partner-led, ABM-driven) across Europe, the Middle East, and India • Own regional pipeline contribution , ensuring alignment with sales targets and GTM priorities • Develop multi-touch customer journeys across awareness, consideration, and conversion stages • Partner with Marketing Ops to ensure strong lead management, attribution, and ROI tracking 2. Account-Based Marketing (ABM) • Lead ABM strategy and execution for key Datamatics strategic and growth accounts • Work closely with Sales to define account prioritization, personas, and engagement plans • Execute personalized campaigns including executive roundtables, account-specific events, targeted content, and digital activation • Measure account engagement, pipeline influence, and deal acceleration impact 3. Sales Alignment & Enablement • Act as a strategic marketing partner to Regional Sales Leaders and Account Managers • Align marketing programs tightly to territory plans, target accounts, and revenue goals • Develop and localize sales and inside sales enablement assets including pitch decks, case studies, value propositions, and battle cards 4. Campaign Strategy, Localization & Execution • Plan, execute, and optimize region-specific integrated campaigns across digital and physical channels • Localize messaging based on regional buyer behavior, industry focus, regulations (e.g., GDPR), and cultural nuances • Lead execution of field events, executive roundtables, partner events, webinars, and industry conferences • Ensure consistent brand positioning while allowing flexibility for regional relevance 5. Stakeholder & Vendor Management • Serve as the primary liaison between Regional Sales, Product Marketing, Corporate Marketing, Marketing Ops, and Leadership • Influence cross-functional stakeholders to secure alignment, prioritization, and resources • Build, manage, and scale a network of global and regional vendors (event partners, agencies, media, digital vendors) • Own vendor performance, budgets, contracts, and ROI accountability 6. Measurement, Reporting & Optimization • Track and report on campaign performance, pipeline contribution, influenced revenue, and ROI by region • Partner with Marketing Operations to ensure accurate data, dashboards, and insights • Use data-driven insights to optimize channel mix, campaign design, and budget allocation Qualifications & Experience • 10–12 years of experience in B2B field marketing, demand generation, or regional marketing • Proven experience targeting mid-to-large enterprises , preferably in IT services, digital transformation, AI, analytics, or BPO • Strong understanding of European markets ; exposure to Middle East and India is highly desirable • Hands-on experience executing regional campaigns across digital, events and ABM • Proficiency with MarTech platforms such as HubSpot, Salesforce, ABM and intent platforms • Demonstrated ability to work across multiple time zones and complex stakeholder environments • Strong analytical mindset with experience linking marketing activity to pipeline and revenue outcomes Key Skills & Competencies • Strategic thinking with strong execution capability • Deep sales alignment and commercial mindset • Stakeholder influence and cross-functional leadership • Vendor and budget management • Data-driven decision-making and ROI focus • Excellent communication and presentation skills Why This Role Matters This role is central to Datamatics’ global growth strategy , directly impacting pipeline creation, ABM success, and enterprise deal velocity across priority international markets. It offers the opportunity to shape regional field marketing strategy , work closely with senior sales and leadership teams, and build scalable marketing engines with clear revenue accountability.