Field Marketing Manager

Job description

**Experience:** 10–12 years **Location:** Mumbai **Function:** Global Marketing | Demand Generation | ABM **Role Overview** Datamatics is seeking a **strategic, execution-oriented Manager – Field Marketing** to own demand generation, pipeline acceleration, and account-based marketing across **Europe, the Middle East, and India** . This role is critical to building **sales-aligned, region-specific field marketing programs** that drive measurable pipeline, revenue influence, and long-term account growth for Datamatics’ **B2B enterprise software, AI, digital transformation, and BPO offerings** . The ideal candidate brings a strong blend of **regional market understanding, ABM expertise, stakeholder leadership, and hands-on execution** , with the ability to operate across geographies, time zones, and senior stakeholders. **Key Objectives** - Drive **qualified demand and pipeline** from mid-to-large enterprise accounts - Execute **ABM programs** for strategic Datamatics accounts - Strengthen **sales alignment and enablement** across regions - Build and manage a **scalable global vendor and partner ecosystem** - Lead and develop a **field marketing team** to deliver consistent outcomes **Key Responsibilities** **1. Demand Generation & Pipeline Building** - Design and execute integrated **field marketing and demand generation programs** (events, digital, partner-led, ABM-driven) across Europe, the Middle East, and India - Own **regional pipeline contribution** , ensuring alignment with sales targets and GTM priorities - Develop multi-touch customer journeys across awareness, consideration, and conversion stages - Partner with Marketing Ops to ensure strong **lead management, attribution, and ROI tracking** **2. Account-Based Marketing (ABM)** - Lead ABM strategy and execution for **key Datamatics strategic and growth accounts** - Work closely with Sales to define **account prioritization, personas, and engagement plans** - Execute personalized campaigns including executive roundtables, account-specific events, targeted content, and digital activation - Measure account engagement, pipeline influence, and deal acceleration impact **3. Sales Alignment & Enablement** - Act as a strategic marketing partner to **Regional Sales Leaders and Account Managers** - Align marketing programs tightly to **territory plans, target accounts, and revenue goals** - Develop and localize **sales and inside sales enablement assets** including pitch decks, case studies, value propositions, and battle cards **4. Campaign Strategy, Localization & Execution** - Plan, execute, and optimize **region-specific integrated campaigns** across digital and physical channels - Localize messaging based on **regional buyer behavior, industry focus, regulations (e.g., GDPR), and cultural nuances** - Lead execution of **field events, executive roundtables, partner events, webinars, and industry conferences** - Ensure consistent brand positioning while allowing flexibility for regional relevance **5. Stakeholder & Vendor Management** - Serve as the primary liaison between **Regional Sales, Product Marketing, Corporate Marketing, Marketing Ops, and Leadership** - Influence cross-functional stakeholders to secure alignment, prioritization, and resources - Build, manage, and scale a **network of global and regional vendors** (event partners, agencies, media, digital vendors) - Own vendor performance, budgets, contracts, and ROI accountability **6. Measurement, Reporting & Optimization** - Track and report on **campaign performance, pipeline contribution, influenced revenue, and ROI** by region - Partner with Marketing Operations to ensure accurate data, dashboards, and insights - Use data-driven insights to optimize channel mix, campaign design, and budget allocation **Qualifications & Experience** - **10–12 years** of experience in **B2B field marketing, demand generation, or regional marketing** - Proven experience targeting **mid-to-large enterprises** , preferably in **IT services, digital transformation, AI, analytics, or BPO** - Strong understanding of **European markets** ; exposure to Middle East and India is highly desirable - Hands-on experience executing **regional campaigns across digital, events and ABM** - Proficiency with **MarTech platforms** such as HubSpot, Salesforce, ABM and intent platforms - Demonstrated ability to work across **multiple time zones and complex stakeholder environments** - Strong analytical mindset with experience linking marketing activity to **pipeline and revenue outcomes** **Key Skills & Competencies** - Strategic thinking with strong execution capability - Deep sales alignment and commercial mindset - Stakeholder influence and cross-functional leadership - Vendor and budget management - Data-driven decision-making and ROI focus - Excellent communication and presentation skills **Why This Role Matters** This role is central to **Datamatics’ global growth strategy** , directly impacting pipeline creation, ABM success, and enterprise deal velocity across priority international markets. It offers the opportunity to shape **regional field marketing strategy** , work closely with senior sales and leadership teams, and build scalable marketing engines with clear revenue accountability.