Financial Inclusion Officer

Job description

Job Description POSITIONDESCRIPTION JOBTITLE FinancialInclusion Officer GRADE AM-I DEPARTMENT MicroBanking LOCATION BRANCH TYPEOF POSITION Full-time REPORTSTO BranchManager REPORTINGINTO NA ROLEPURPOSE OBJECTIVE • Thisprofile is directly responsible for business generation, customeracquisition and customer servicing for Deposit Products, Digitalchannels and Third Party Insurance products • Theprofile role includes cross-selling to existing customers as wellas acquisition of new customers through referral and familybanking • Offerand onboard customers on CASA and Term deposit products tocustomer, their family members and their references. • Offerand onboard customers on Digital platforms including Mobilebanking, UPI, UPI QR and download of Hello Ujjivan. • Deliverprompt customer services; be accessible to customers at all timesfor Digital Banking and Deposit Product queries. SIZEOF THE ROLE FINANCIALSIZE NON-FINANCIALSIZE • Approx2 Cr. Deposit • CASA,FD, RD TPP (Product Services) KEYDUTIES RESPONSIBILITIES OF THE ROLE Business/Financials • Meetthe set targets for overall Liability, TPP and DigitalInitiatives in terms of Family Banking (Open Market) acquisition. • ConvertGroup Loan, Individual Loan customers, their family members andreferrals for available Liability, TPP and Digital Initiativesproduct in the branch. • OpenCASA and ensure customers are maintaining Monthly Average Balancefor opted CASA. • Activelysource term deposits (FD and RD) to Family members of GLcustomers. • Offersuitable Insurance products to customer and family members toprovide adequate insurance coverage • Onboardcustomers on digital channels including Mobile banking, UPI, UPIQR and Hello Ujjivan • Ensuredigital adaptation for mapped customers. • Sharecustomer insights/product related feedback with the CRM Customer(Both Internal External) • Meetingcustomers regularly and cross selling of overall Liability, TPPand Digital Initiatives. • Meetingcustomers regularly and providing services related to overallLiability, TPP and Digital Initiatives. • Ensurecustomers and Family members are educated about entire bouquet ofbanking products (CASA, TPP, TD and Digital Initiatives) offeredby Ujjivan. • Engagewith customers for other account related activity like conversionfor Dormant account to inactive account, linking of DBT etc., • Convertingexisting family banking leads and providing the leads torespective business function to cross selling of other availablesecured loans in Ujjivan. • MoneyMitra assisting CRM in managing BC arrangements includingMoney Mitra and others. • Assistingcustomers for digital channels usage like ATM Card, MobileBanking, UPI, Missed-call banking, Hello Ujjivan etc. • Interactwith customers in a courteous and professional manner; provideprompt, efficient and accurate services • Ensuretimely insurance claim settlement for his/her customers • Resolvceustomer queries/ pertaining to Family Banking and digitalchannels within specified timelines. InternalProcess • Complianceto SLA/Policies/Processes • Adheringto compliance and quality guidelines in all the documentation andforms • Analyzeexisting customer profile, leads shared and fill customer profilein AOF with accurate details, routinely check with concernedauthorities for any re-work needed in already submitted AOFs. • Ensuringno form pendency for sourced customers by regular follow up withbranch ops team. • Helpto conduct the CSR activities and motivates customers toparticipate in the Financial Digital Literacy Programs • Givethe detailed field reports to CRM and discuss field relatedissues. • Pro-activelyparticipate, facilitate and drive any new Digital initiativetaken by the bank • Assistbranch staff CRO, LO in adopting all the digitalinitiatives