Financial Inclusion Officer

Job description

Job Description **POSITIONDESCRIPTION** JOBTITLE FinancialInclusion Officer GRADE AM-I DEPARTMENT MicroBanking LOCATION BRANCH TYPEOF POSITION Full-time REPORTSTO BranchManager REPORTINGINTO NA ROLEPURPOSE OBJECTIVE - Thisprofile is directly responsible for business generation, customeracquisition and customer servicing for Deposit Products, Digitalchannels and Third Party Insurance products - Theprofile role includes cross-selling to existing customers as wellas acquisition of new customers through referral and familybanking - Offerand onboard customers on CASA and Term deposit products tocustomer, their family members and their references. - Offerand onboard customers on Digital platforms including Mobilebanking, UPI, UPI QR and download of Hello Ujjivan. - Deliverprompt customer services; be accessible to customers at all timesfor Digital Banking and Deposit Product queries. SIZEOF THE ROLE FINANCIALSIZE NON-FINANCIALSIZE - Approx2 Cr. Deposit - CASA,FD, RD TPP (Product Services) KEYDUTIES RESPONSIBILITIES OF THE ROLE **Business/Financials** - Meetthe set targets for overall Liability, TPP and DigitalInitiatives in terms of Family Banking (Open Market) acquisition. - ConvertGroup Loan, Individual Loan customers, their family members andreferrals for available Liability, TPP and Digital Initiativesproduct in the branch. - OpenCASA and ensure customers are maintaining Monthly Average Balancefor opted CASA. - Activelysource term deposits (FD and RD) to Family members of GLcustomers. - Offersuitable Insurance products to customer and family members toprovide adequate insurance coverage - Onboardcustomers on digital channels including Mobile banking, UPI, UPIQR and Hello Ujjivan - Ensuredigital adaptation for mapped customers. - Sharecustomer insights/product related feedback with the CRM Customer(Both Internal External) - Meetingcustomers regularly and cross selling of overall Liability, TPPand Digital Initiatives. - Meetingcustomers regularly and providing services related to overallLiability, TPP and Digital Initiatives. - Ensurecustomers and Family members are educated about entire bouquet ofbanking products (CASA, TPP, TD and Digital Initiatives) offeredby Ujjivan. - Engagewith customers for other account related activity like conversionfor Dormant account to inactive account, linking of DBT etc., - Convertingexisting family banking leads and providing the leads torespective business function to cross selling of other availablesecured loans in Ujjivan. - MoneyMitra assisting CRM in managing BC arrangements includingMoney Mitra and others. - Assistingcustomers for digital channels usage like ATM Card, MobileBanking, UPI, Missed-call banking, Hello Ujjivan etc. - Interactwith customers in a courteous and professional manner; provideprompt, efficient and accurate services - Ensuretimely insurance claim settlement for his/her customers - Resolvceustomer queries/ pertaining to Family Banking and digitalchannels within specified timelines. InternalProcess - Complianceto SLA/Policies/Processes - Adheringto compliance and quality guidelines in all the documentation andforms - Analyzeexisting customer profile, leads shared and fill customer profilein AOF with accurate details, routinely check with concernedauthorities for any re-work needed in already submitted AOFs. - Ensuringno form pendency for sourced customers by regular follow up withbranch ops team. - Helpto conduct the CSR activities and motivates customers toparticipate in the Financial Digital Literacy Programs - Givethe detailed field reports to CRM and discuss field relatedissues. - Pro-activelyparticipate, facilitate and drive any new Digital initiativetaken by the bank - Assistbranch staff CRO, LO in adopting all the digitalinitiatives