Fixed Term Appoinment, Campaign & Website Operations, Small Medium Enterprises

Job description

Business Function The role sits within the Corporate Communications / Digital Marketing / Digital Channels function and is responsible for managing the organization's digital presence through website content management, campaign execution, web analytics, SEO optimization, and stakeholder communications. The role ensures the corporate website and digital communication channels effectively support business objectives, brand visibility, employee engagement, and customer outreach. Job Purpose To manage and optimize the Corporate Public Website (pWeb), digital communication platforms, and analytics tools by ensuring timely content publication, website governance, SEO effectiveness, campaign execution, performance monitoring, and stakeholder alignment to deliver a seamless digital experience. Key Accountabilities • Ensure accurate and timely publication of content across Corporate pWeb platforms. • Maintain website performance, navigation, and functionality at optimal levels. • Deliver actionable insights through web analytics and performance reporting. • Maintain SEO standards and improve website visibility through optimization initiatives. • Manage digital communication campaigns through CMP and WhatsApp platforms. • Coordinate with vendors, regional webmasters, and internal stakeholders for successful delivery of web-related initiatives. • Ensure effective governance of website updates, issue management, and technical escalations. • Drive employee engagement through internal communication and digital campaign activities. Roles & Responsibilities • Responsible for all content publishing-related processes on pWeb • To update Regional Corporate Webmaster about India pWeb development on regular basis • Proactively check pWeb navigation and function to ensure it runs at optimum level and without issues • Extracting useful information from Google Analytics and create monthly performance report to present to the management. • To communicate with external vendor to ensure they deliver work according to the scope. • Maintaining SEO hygiene and collaborate with SEO agency to optimise Corporate pWeb • To communicate all web update related activities, maintain repository & align all internal stakeholders • To raise DCON / JIRA tickets in the event of discovery of bugs/issues and following up with tech team till the reported issue is fixed • Using Liferay CMS system for designing, updating our pWeb pages with latest information • In-charge of CMP platform for regular email/SMS blast & data driven nudges via in-platform inventories • Tracking, monitoring & publishing performance of these nudges across all communication channels • Internal communications: Life at DBS article uploads, configuring campaigns on WhatsApp for internal staff via Gupshup for triggering, tracking, and monitoring performance Requirements: • 3-6 years of experience in website content management, digital communications, or digital marketing. • Experience managing CMS platforms and digital campaigns. • Exposure to web analytics, SEO, and marketing automation tools. • Experience coordinating with vendors and cross-functional stakeholders. • Experience with CMP platforms and customer engagement tools. • Exposure to banking, financial services, or large enterprise digital communication environments. • Working knowledge of project management and agile ticketing platforms (JIRA). • Knowledge of WhatsApp Business communication platforms such as Gupshup. • Experience with Liferay CMS. Education & Preferred Qualifications • Bachelor's Degree in Marketing, Communications, Information Technology, Digital Media, Business Administration, or related discipline. Core Competencies • Understands user behavior and continuously enhances digital experiences. • Delivers projects and campaigns within defined timelines and quality standards. • Communicates clearly and effectively with multiple stakeholders. • Proactively identifies issues and develops practical solutions. • Maintains high standards of accuracy in content publishing and reporting. • Demonstrates willingness to learn emerging technologies and digital tools. Technical Competencies • Liferay CMS Administration • Web Content Publishing • Page Design & Content Governance • CMP Platform Configuration • JIRA • DCON • Incident Tracking & Resolution Management Work Relationship • Manager / Direct Report DBS India - Culture & Behaviors DBS is committed to building a culture where all employees are valued, respected and their opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working, and opportunities to grow within an inclusive and diverse environment. Expected value driven behaviors are: • Demonstrate Business Performance through PRIDE 2.0 Value Based Propositions • Ensure Customer Focus by Delighting Customers & Reduce Complaints • Build Pride and Passion to Protect, Maintain and Enhance DBS' Reputation • Enhance Self Knowledge, Skills and develop Competencies aimed at continuous improvement • Maintain the Highest Standards of Honesty and Integrity. Apply Now We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements. Location: Mumbai Job: Schedule: Contract (Fixed Term)