GN-I&E- Comms and Media Supply Chain Monetization

Job description

**Practice:** Comms \& Media, Industry Consulting, S\&C Global Network (GN) **Areas of Work:** Media **Level:** Across Levels **Location:** Delhi, Gurgaon, Mumbai, Bangalore, Pune, Hyderabad **Years of Exp:** 1-7 years **Explore an Exciting Career at Accenture** Are you an outcome-oriented problem solver? Do you enjoy working on transformation strategies for global clients? Does working in an inclusive and collaborative environment spark your interest? Then, Accenture Strategy and Consulting is the right place for you to explore limitless possibilities. Comms \& Media (C\&M) is one of the Industry Practices within Accenture's S\&C Global Network (GN) team. It focuses on serving clients across specific Industries -- Communications, Media \& Entertainment. * Communications: Focuses primarily on industries related to telecommunications and information \& communication technology (ICT). This dynamic team serves most of the world's leading wireline, wireless, cable, and satellite communications and service providers. * Media \& Entertainment: Focuses on industries like broadcast, entertainment, print, and publishing. Globally, Accenture Comms \& Media practice works to develop value growth strategies for its clients, who are top-notch organizations, and help improve their offers and go-to-market performance and maximize organizational effectiveness. We work on end-to-end projects delivering management and technology consultancy to help our clients achieve greater profitability, quality, and reliability. We are looking for expertise in **one or more** of the following domains to address the diverse project demands of our media clients globally * Media Supply Chain Expertise: * Content Production \& Distribution Workflows: Understanding the end-to-end process from content creation to delivery, including pre-production, production, post-production, distribution, and archiving. * Digital Asset Management (DAM): Expertise in managing and organizing digital media assets, including metadata tagging, version control, and storage. * Content Delivery Networks (CDNs): Understanding how CDNs work and their importance in delivering high-quality streaming experiences to global audiences. * Understanding of licensing agreements and rights management systems. For example, licensing agreements for content distribution on different platforms. * Media Consumption Expertise: * Content Formats: Familiarity with evolving content formats (e.g., interactive narratives, live streaming, podcasts, AR/VR) and their potential for audience engagement and monetization. * Audience-Centric Content Strategy Development: Crafting content roadmaps and IP strategies based on audience demographics, interests, and platform usage psychographics etc * Platform-Agnostic Consumption Insights: Analyzing cross-platform consumption patterns and audience migration trends across linear TV, CTV, and social video ecosystems. * Audience Retention and Loyalty Strategies: Developing churn reduction programs and exclusive content drops to enhance subscriber lifetime value (SLTV). * Media Revenue Growth * Expertise in maximizing advertising revenue through programmatic advertising expertise, including real-time bidding (RTB), direct programmatic, and header bidding and Optimize ad tech stacks for improved yield management and implement data-driven audience targeting strategies. * Exeprience in optimizing SVOD, AVOD, and TVOD strategies, including tiered pricing, content bundling, and churn reduction tactics. Expertise in subscriber acquisition cost (SAC) optimization and average revenue per user (ARPU) maximization. * Experience in implement robust revenue forecasting models leveraging audience data, market trends, and content performance metrics and conduct in-depth financial analysis of content ROI, subscriber lifetime value (LTV), and media mix modeling to inform strategic decision-making * Digital Media \& Analytics * OTT and Streaming Platform Expertise: Designing and optimizing content delivery for OTT platforms with expertise in VOD models and adaptive streaming technologies. * Content Personalization and Recommendation Engines: Implementing strategies to enhance viewer engagement and tailor content offerings. * Digital Distribution and Multi-Platform Strategy: Managing cross-platform content workflows and maximizing reach through social media, YouTube, and FAST channels. * Advertising and Monetization Analytics: Analyzing ad performance metrics and leveraging attribution modeling to measure campaign impact. * Data-Driven Content Strategy: Informing content creation and distribution decisions through analytics and competitive benchmarking. We are engaged in wide variety of projects ranging from multi-year major systems integration transformation deals to shorter more agile, strategic engagements and have a rapidly been expanding portfolio of hyper-growth clients and an increasing footprint with next-gen technology and industry practices, with the following (but not limited to) role responsibilities: * Deliver independently lead delivery tracks of M\&E professional services engagements with partners and clients in OTT, broadcast, film, animation, and sports. * Understand customer needs and translate them to business requirements, business process flows, and functional requirements. * Experience to engage with stakeholders independently. * Lead delivery of small to medium-size teams to deliver management consulting projects for global clients. * Lead innovation transformation programs and process enablement for our clients. * Take responsibility within Comms \& Media industry group or across the Products group, help build the practice, track metrics, and so on. * Develop assets and methodologies, point-of-view, research, or white papers for use by the team and larger community. * Support global sales team to identify and win potential opportunities within the practice. Help