Google Tag Manager, Google Analytics Developer

Job description

**Location-** Kochi, Chennai, Bangalore, Trivandrum **Role & responsibilities** - Design, implement, and maintain tracking solutions using Google Tag Manager (GTM). - Configure and manage Google Analytics 4 (GA4) implementations. - Develop and maintain data layer specifications for websites and applications. - Implement event tracking, conversion tracking, cross-domain tracking, and enhanced eCommerce measurement. - Configure and deploy marketing and advertising tags including: - Google Ads - Floodlight - Meta Pixel - LinkedIn Insight Tag - Other third-party marketing platforms - Validate tracking implementations using debugging and QA tools. - Build custom dimensions, custom metrics, audiences, and reporting frameworks. - Partner with marketing teams to support campaign measurement and attribution. - Troubleshoot tracking issues and data discrepancies. - Ensure compliance with privacy regulations, cookie consent frameworks, and tracking governance standards. - Create technical documentation and tracking implementation guides. **Preferred candidate profile** - Strong hands-on experience with: - Google Tag Manager (GTM) - Google Analytics 4 (GA4) - Google Ads Conversion Tracking - Experience implementing and managing Data Layers. - Strong understanding of JavaScript, HTML, and CSS. - Experience with tracking methodologies, attribution models, and user journey analysis. - Knowledge of web technologies, cookies, browser behavior, and consent management platforms. - Experience working with Agile development teams.