Growth Executive (Product-Led Growth)

Job description

Job Description Growth Executive (Product-Led Growth) Location: Work From Office Employment Type: Full-time About the Role We are looking for a detail-oriented and execution-focused Growth Executive to drive activation, engagement, and retention through product-led growth initiatives. The role focuses on improving user experience inside the product via journeys, nudges, experiments, and feature adoption. The ideal candidate understands user behavior, thinks in funnels, and can translate insights into in-product interventions and lifecycle communication. Key Responsibilities 1) Lifecycle Campaign Execution & Optimization - Execute lifecycle campaigns across push, email, WhatsApp, and in-app channels - Optimize targeting, timing, frequency, and content based on behavior - Build contextual nudges aligned with user intent and learning stage - Coordinate with design/content teams for creatives and communication assets 2) Product-Led Growth (PLG) Initiatives - Design in-product interventions (tooltips, banners, nudges, checklists, reminders) - Improve onboarding journey and first-value experience - Drive feature discovery and adoption - Support habit formation through streaks, milestones, and reminders - Collaborate with Product team on UX improvements and releases 3) Funnel Tracking & Analysis - Track user journey across onboarding, activation, engagement, and retention - Identify drop-offs and behavioral friction points - Prepare dashboards and periodic performance reports - Monitor cohort behavior and engagement patterns 4) Experimentation & Optimization - Run A/B tests on messaging, journeys, UI nudges, and product flows - Form hypotheses and document experiment learnings - Assist in building automation journeys and personalization logic - Improve retention through iterative experimentation 5) Cross-functional Coordination - Work closely with Product, Tech, Design, and Content teams - Ensure timely execution of experiments and releases - Translate product goals into actionable growth interventions Required Skills & Qualifications - 1–3 years experience in Growth / Product Marketing / Lifecycle / CRM - Strong analytical and problem-solving mindset - Comfortable with Excel/Google Sheets (mandatory) - Understanding of activation and retention funnels - Ability to interpret user behavior and convert insights into actions - Good written communication skills Preferred Qualifications - Experience with engagement platforms (MoEngage, CleverTap, WebEngage, etc.) - Basic knowledge of SQL, GA4, Mixpanel, or Amplitude - Exposure to experimentation frameworks and cohort analysis - Experience in EdTech / Consumer Internet / App-based product Success Metrics (KPIs) - Activation rate improvement - D1/D7 retention uplift - Feature adoption rate - Campaign engagement (CTR, open rate, conversions) - Reduction in funnel drop-offs - Experiment velocity and learning impact