Growth & Monetisation Manager

Job description

**Key Responsibilities** - Business Strategy & Planning - Lead annual and quarterly strategy planning cycles, translating business objectives into actionable roadmaps - Conduct structured problem-solving on strategic priorities — market segments, competitive benchmarking, whitespace analysis - Prepare Board / ExCo-level strategy decks, business reviews, comprehensive analysis - Growth Strategy & User Acquisition - Design and evaluate growth levers across organic, paid, referral, and partnership channels - Partner with product and marketing teams to define growth experiments, success metrics, and feedback loops - Build cohort-level user journey analyses to identify conversion and retention improvement opportunities - Own growth dashboards and KPI frameworks — track CAC, activation rates, D30/D90 retention, and funnel metrics - Monetization & Revenue Strategy - Develop and refine monetization frameworks across ABCD's financial products - Identify revenue expansion opportunities through pricing strategy, premium product tiers, and new monetization models - Build detailed P&L models and unit economics to evaluate monetization initiatives - Cross-Sell & Portfolio Revenue - Design and execute cross-sell strategy across ABCD's multi-product portfolio to improve share of wallet per customer - Leverage customer segmentation, behavioural data, and propensity models to identify high-potential cross-sell cohorts - Work with product, data science, and marketing teams to build personalised cross-sell journeys - Track cross-sell conversion rates, incremental revenue, and customer lifetime value (LTV) impact — report to senior leadership - Evaluate and operationalise new cross-sell programs including loyalty-linked triggers, lifecycle nudges, and bundled offers - Market Intelligence & Competitive Insights - Continuously scan the competitive landscape in digital financial services — identify threats, opportunities, and best practices - Synthesise intelligence from earnings calls, industry reports (BCG, McKinsey, RedSeer), regulatory filings, and primary research - Provide strategic inputs to the product roadmap based on market signals **What We're Looking For** - 3–5 years of total work experience in strategy, consulting, or a high-growth fintech / BFSI company - Strong analytical skills — proficiency in Excel for financial modelling, P&L analysis, and scenario planning - Excellent written and verbal communication & presentation skills — ability to craft crisp, board-ready narratives - Ability to independently structure ambiguous problems and drive them to resolution - Prior experience in digital lending, wealth management, insurance, or payments - Exposure to CRM platforms, lifecycle marketing, or loyalty programme design - Experience working in a matrixed, multi-stakeholder organisation