Growth Product Manager

Job description

**About Noise** **Founded in 2014 by Amit Khatri and Gaurav Khatri, Noise began with a mission to democratize connected technology for every Indian.** **Today, Noise is India's #1 smartwatch brand with more than 40 million users** , an expanding ecosystem of smart wearables, and Bose as a strategic investor. We're building products that millions rely on every day and we're looking for people who want to define what the next generation of connected consumer technology looks like. **The mission** **India is the world's most interesting health-tech market right now.** **Your job is to turn that scale into revenue — to build the monetisation engine that lets millions of free users become paying users, without breaking the trust that got them here.** **Not a discount machine. Not a paywall bolted on at the end.** **A growth engine. One that earns the upgrade.** **The problems worth solving** **This is what makes the role genuinely hard and genuinely interesting.** - Converting a free, habit-forming product into sustainable revenue - Pricing and packaging for a price-sensitive, UPI-first market - Designing paywalls that convert without eroding trust or engagement - Finding the monetisable moment inside a health and fitness journey - Building an experimentation engine that turns hunches into evidence **What you'll own** **You'll own monetisation for the entire NoiseFit app — the full journey from first open to first payment, and every renewal after.** **Monetisation product** - Subscription funnel — paywall design, pricing experiments, trial mechanics, renewal optimisation - In-app purchase revenue — store watch faces, content packs, and new categories - Free-to-paid conversion journey end-to-end — first open to first payment - New monetisation opportunities — partnerships, health commerce, premium features **Experimentation & analytics** - A/B testing roadmap for all monetisation surfaces — paywalls, pricing, placement, copy - Monetisation metrics — ARPU, conversion rate, LTV, subscription churn, revenue per cohort - Funnel instrumentation with Data; dashboard ownership; actionable insight pipeline - Hypothesis backlog — every test has a defined expected outcome and success threshold **Who we're looking for** **We're looking for someone with experience in PM with monetisation, growth, or revenue-adjacent experience.** **More importantly, we're looking for someone who:** - Has run A/B tests end-to-end — knows what valid looks like, and what to do when results are inconclusive - Has touched a paywall, subscription flow, or IAP mechanic — and has a POV on why it worked or didn't - Is fluent in Amplitude, Mixpanel, CleverTap, Firebase; SQL a bonus - Understands ARPU and retention are coupled — won't grow revenue by quietly killing engagement - Is curious about Indian consumer behaviour — price sensitivity, UPI psychology, what closes the loop in Jaipur or Patna **Why this role, why now** **Ownership from day one:** You're laying the foundations, not optimising the margins. The decisions you make in the first six months shape the revenue architecture for years. **Scale that gives you power:** 40 million users means experiments reach statistical significance in days. A 1% conversion lift is a real business outcome you'll see clearly. **The India opportunity:** Consumer monetisation in India is still being figured out. Western playbooks don't transfer cleanly. If you crack it here, you've built something that didn't exist before. **Real learning velocity:** Direct access to senior PMs, a strong data team, and an engineering culture built for experimentation.