Head Distribution Development

Job description

**Basic Details: Fill the required information about business, unit, location, position, reports to position and date of updation of JD** **Business** **Health Insurance** **Unit** **Aditya Birla Health Insurance Company Ltd** **Location** Mumbai **Poornata Position Number of the job** **Reports to: Poornata Position Number** **Poornata Position Title of the job** Lead Banca Strategy **Reports to: Poornata Position Title** Head - Bancassurance, TPD ,Online Partners and Fintech **Function** Sales & Marketing **Reports to: Function** Sales & Marketing **Department** Sales CDO Office **Reports to: Department** Sales CDO Office **Designation of the Employee** AVP **Designation of the Manager** Head - Bancassurance, TPD ,Online Partners and Fintech **Date of writing/updation of JD** August 2025 - Job Purpose: Write the purpose for which the job exists (in 2-3 lines) To analyze the market – competition, customer needs and spread to create / propose new business strategies in terms of increase in distribution reach, distribution models, product mix. The role would also involve designing and implementing new initiatives with an objective to improve penetration and gaining market share to achieve the company objectives of high growth and becoming the market leader. To achieve these, he would also work with other functions like operations and finance to streamline the back-end processes to ensure better customer service, support to sales force in terms of required MIS, better partner integration and faster resolution of process challenges. - Dimensions: Mention quantitative or qualitative parameters that are relevant for the job and provide a better understanding of the scope and scale of the job. **Metric** **Metric** **Units** **FY18** **FY19** **FY20** **Direct Team** Manager Dist. Dev – TPD No. 2 2 2 **No of Employees impacted** Corporate Salary & Branch Banking No. 154 209 308 Telesales & Asset No 33 86 127 Total No 187 295 435 FLS Productivity Corporate Salary & Branch Banking Lakh per month 1.0 3.5 4.0 Telesales 9 10 11 Asset NA 2.5 4.0 Renewals Percentage of Premium earned last year **Maintain Renewals for the assigned channels at more than 75%** Market Share 1.3% 3.2% 6.4% - Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business/Unit/Function/Department/Section **About The Health Insurance Industry –** While the current market sees more than 15 non-life players in the private space and 5 exclusive private players in the health insurance space trying to capture a sizable market share, the nationalised service provider (6) remains a strong competitor. In addition to this the business dynamics are such that the overall market on an annual basis which is to the tune of roughly 10,000 Crs sees close to 85 % of the business renewing with the existing service provider itself. This narrows down the opportunity of the fresh business actually being seriously fought in the market to approximately 1500 odd Crs. With the SME and the start-ups being the driving force of Indian economy, the opportunity to cater to these segments is immense and is increasing manifold year on year. The challenge here therefore remains as to how we capture a larger share of the opportunity by developing specific solutions to cater each segment of the business. Also by creating an inexpensive and standardized solution to increase the reach into the pockets of channel partners across the country to harness on their captive business and explore new opportunities with them. Market Opportunities – With the advent of medical advancements, lifestyle changes, change in Indian socio-economic scenario and Indian healthcare space, and the insurers are facing challenges to cater to the needs of this diverse clientele. Increasingly Indian customers have started considering health insurance partners as ententions of health advisers. In this scenario it becomes extremely important to understand their psyche and then provide tailored solutions with wellness benefits which would help them meet their end objectives and bring in profitable revenue source for the company. **About The Aditya Birla Health Insurance –** Aditya Birla Health Insurance Co. Limited (ABHICL) was incorporated in 2015 as a 51:49 joint venture between Aditya Birla Capital Limited (ABCL) and MMI Strategic Investments (Pty) Ltd. ABHICL commenced its operations in October 2016. ABHICL has entered the competitive health insurance market with an aim to expand the category to wider customer segments, beyond the ones that health insurance companies traditionally have marketed to. As the 6 th entrant in a category with well-established players, ABHICL is creating differentiation and equity for itself though the unique business proposition of “Health Insurance for All”, a one of a kind proposition in India at the moment. This is a philosophy that is being built through every single consumer touch point and into every single backend process of the company to ensure a customer’s experience of our proposition is continuous and seamless. ABHI’s unique offering to market includes proposition includes - - A Comprehensive Incentivized Wellness Program that will attract the young and health conscious and will motivate, guide and reward them to stay healthy - A Chronic Care Management Program to cater to the unmet needs of a growing Indian population of those suffering from chronic lifestyle conditions like Diabetes, Asthma, High Cholesterol and Hypertension from Day 1 - ABHICL serves as an enabler and influencer of health and healthcare cho