Head - Enterprise Marketing

Job description

Head - Enterprise Marketing **Description -** ead the **enterprise marketing agenda for India**, driving demand, pipeline, and customer engagement across enterprise segments. This role translates business priorities into **high-impact marketing programs**, while partnering closely with Sales, Category, GTM, and **Market Marketing Planning** for plan, budget, and performance governance. ## **Key Responsibilities** ### **1. Enterprise Demand & Growth** - Own **enterprise demand generation and pipeline acceleration** - Drive **ABM, vertical-led and large account marketing programs** - Deliver qualified funnel, conversion, and business impact ### **2. GTM & Program Execution** - Translate category and GTM priorities into **integrated marketing programs** - Execute across **digital, field, partner and event channels** - Ensure strong alignment with sales plays and solution priorities ### **3. Customer & Account-Centric Marketing** - Build **enterprise customer and segment insights** - Enable sales with **account narratives, content, and engagement assets** - Strengthen HP’s positioning as a **trusted enterprise solutions partner** ### **4. Cross-Functional Orchestration** - Manage agencies and ecosystem partners - Influence senior stakeholders to align on priorities and execution ### **5. Planning, Budgeting & Performance (In Partnership)** - Co-develop plans, budget allocation, and KPIs with **Market Marketing Planning organization** - Ensure programs are **execution-ready with clear KPIs and dependencies** - Drive in-flight optimization and post-campaign learnings ### **6. Campaign Excellence** - Lead execution and optimization of **end-to-end enterprise campaigns** - Leverage Martech, data and analytics to improve effectiveness ### **7. Team Leadership** - Lead and develop a **high-performing enterprise marketing team** - Build capabilities in **ABM, digital, content and analytics** - Drive a culture of accountability, speed, and customer focus **Job -** Marketing **Schedule -** Full time **Shift -** No shift premium (India) **Travel -** **Relocation -** **Equal Opportunity Employer (EEO) -** HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s). Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence. For more information, review HP’s [EEO Policy](https://www8.hp.com/h20195/v2/GetDocument.aspx?docname=c08129225) or read about your rights as an applicant under the law here: “[Know Your Rights: Workplace Discrimination is Illegal](http://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf)"