Head - Marketing, English Content

Job description

Role Summary The Head of Marketing, English Content, will be responsible for shaping audience perception, driving content consumption, and establishing JioHotstar as the most preferred and culturally relevant destination for premium English entertainment in India. With a portfolio comprising world-class content from leading global studios including HBO Max, NBC Universal, Paramount+, Disney, and other international partners, the role will lead the marketing strategy across television, digital, social media, partnerships, PR, and consumer engagement platforms to maximize the value of acquired content investments. The Marketing Head will be responsible for building brand salience, strengthening consumer affinity, and ensuring JioHotstar becomes the first platform that comes to mind when audiences think of English movies, series, and premium entertainment. Key Responsibilities Brand Transformation & Market Leadership • Develop and execute a long-term brand strategy to position JioHotstar as India's definitive home for premium English entertainment. • Build top-of-mind awareness and consumer preference for English content offerings across audience segments. • Drive brand differentiation against global and local streaming competitors. Content Marketing & Franchise Building • Lead the marketing strategy for acquired content across television premieres, streaming launches, movie franchises, premium drama series, comedies, reality programming, and event content. • Develop integrated campaigns that maximize awareness, engagement, and viewership of marquee titles. • Build sustainable franchises and fandom communities around key content properties. • Leverage cultural moments, consumer trends, and social conversations to amplify content relevance. Consumer Growth & Audience Engagement • Drive audience acquisition, retention, and engagement for English content across all platforms. • Build marketing initiatives that broaden the consumer base for English entertainment in India. • Partner with consumer insights and analytics teams to identify emerging audience opportunities and viewing behaviours. • Optimize the consumer journey from awareness to content discovery, engagement, and loyalty. • Develop strategies to increase frequency of consumption and strengthen audience affinity. Studio Partnerships & Content Collaboration • Oversee strategic marketing relationships with global studio partners including HBO Max, NBCUniversal, Paramount+, Disney, and other content suppliers. • Collaborate with studio marketing teams to access global assets, campaigns, talent opportunities, and promotional initiatives. • Work closely with Revenue, Brand Solutions, and Partnerships teams to unlock commercial opportunities linked to premium content properties. • Develop innovative brand collaborations that enhance audience engagement while strengthening content visibility. • Support monetization objectives through content-led marketing initiatives. Public Relations & Corporate Narrative • Drive visibility for premium content launches through impactful earned-media programs. • Build strong relationships with entertainment media, journalists, influencers, critics, and industry stakeholders. • Ensure communications consistently reinforce the premium nature, exclusivity, and quality of the English content portfolio. Qualifications & Experience • MBA or Postgraduate Degree in Marketing, Media Management, Communications, or Business Administration preferred. • Bachelor's degree required. • 15-17 years of experience in entertainment marketing, media marketing, brand management, consumer marketing, or streaming platforms. • Strong experience leading integrated campaigns across TV, digital, social, partnerships, and PR. • Experience working with international studios or premium content partners is highly preferred. • Proven track record of building brands, changing consumer perceptions, and driving audience growth at scale. • Deep understanding of the English entertainment ecosystem, streaming landscape, fandom culture, and premium content audiences.