Immediate Opening for MCP Developers

Job description

**The Team** Customer has to do much more than keep the wheels turning; it is the engine that drives functional excellence and the enabler of innovation and long-term growth. Learn more about: Customer **Your work profile** **Salesforce Marketing Cloud Personalization (MCP) Developer** **Role Overview** We are seeking a skilled **Salesforce Marketing Cloud Personalization (MCP) Developer** with hands-on experience in Einstein Personalization to deliver real-time, behavior-driven customer experiences across digital channels. The role focuses on implementing personalization strategies, campaign execution, and front-end integrations to enhance customer engagement and conversion. **Key Responsibilities** - Develop and implement **sitemaps** to track user behavior and capture interaction events across web/mobile platforms - Design and execute **personalized campaigns** , including dynamic content, templates, and targeted experiences - Build and manage **product catalogs** , attributes, and recommendation strategies - Create and maintain **custom user attributes and event schemas** - Define and implement **audience segmentation** based on behavioral and contextual data - Develop and manage **decision strategies** for content, offers, and recommendations - Conduct **A/B testing and experimentation** to optimize campaign performance - Integrate personalization solutions with external systems using APIs and SDKs **Required Skills & Experience** - Hands-on experience with **Salesforce Marketing Cloud Personalization (Interaction Studio)** - Strong proficiency in **JavaScript, HTML, CSS** - Experience in **event tracking, sitemap configuration, and web SDK implementation** - Expertise in **catalog setup, user attributes, and campaign configuration** - Strong understanding of **real-time personalization and decisioning frameworks** - Experience with **A/B testing and campaign optimization techniques** - Familiarity with **REST APIs and third-party integrations** **Preferred Qualifications** - Experience with **Einstein Personalization / AI-driven recommendations** - Exposure to **multi-channel personalization (web, mobile, email)** - Understanding of **customer journey orchestration** - Knowledge of **Salesforce ecosystem** **Desired Qualifications:** Developer – 5 - 7 years of experience Professional Qualification - B.E./B. Tech/MCA/MBA/MS Good verbal and written communication skills **Location and way of working:** - Base location: Bangalore/ Delhi - This profile does not involves travelling to client locations. - Hybrid is our default way of working. Each domain has customized the hybrid approach to their unique needs. Saba Anjum, Rasika Gawade, Vasundara S, Bhawna Joshi , Ridhima Gupta, Soumajit Dhar, Santhakumar Venkatesan