IN_Senior Associate_AJO B2B consultant_Data and Analytics_Advisory_Noida

Job description

**Line of Service** Advisory **Industry/Sector** Not Applicable **Specialism** Data, Analytics & AI **Management Level** Senior Associate **Job Description & Summary** At PwC, our people in data and analytics focus on leveraging data to drive insights and make informed business decisions. They utilise advanced analytics techniques to help clients optimise their operations and achieve their strategic goals. In data analysis at PwC, you will focus on utilising advanced analytical techniques to extract insights from large datasets and drive data-driven decision-making. You will leverage skills in data manipulation, visualisation, and statistical modelling to support clients in solving complex business problems. Why PWC At PwC, you will be part of a vibrant community of solvers that leads with trust and creates distinctive outcomes for our clients and communities. This purpose-led and values-driven work, powered by technology in an environment that drives innovation, will enable you to make a tangible impact in the real world. We reward your contributions, support your wellbeing, and offer inclusive benefits, flexibility programmes and mentorship that will help you thrive in work and life. Together, we grow, learn, care, collaborate, and create a future of infinite experiences for each other. Learn more about us. At PwC, we believe in providing equal employment opportunities, without any discrimination on the grounds of gender, ethnic background, age, disability, marital status, sexual orientation, pregnancy, gender identity or expression, religion or other beliefs, perceived differences and status protected by law. We strive to create an environment where each one of our people can bring their true selves and contribute to their personal growth and the firm’s growth. To enable this, we have zero tolerance for any discrimination and harassment based on the above considerations. **Job Description & Summary:** : AJO B2B Location: Noida Experience: 5+ Years Certification: Adobe Journey Optimizer (AJO) Certified Professional Role Overview We are looking for an experienced and technically strong Adobe Journey Optimizer (AJO) Expert to join our MarTech team in Noida. This role demands a deep understanding of AJO architecture, integrations, and execution within B2B marketing environments. The ideal candidate will serve as a Subject Matter Expert (SME), driving end-to-end technical design, integration, and migration initiatives across platforms such as Adobe Experience Platform (AEP), Marketo, Salesforce, and Microsoft Dynamics. Key Responsibilities • Architect, design, and implement multi-channel customer journeys leveraging AJO capabilities for personalized and scalable B2B engagement. • Lead integration efforts between AJO, AEP, Marketo, Salesforce, and Dynamics, defining data schemas, APIs, and workflows to ensure seamless connectivity. • Manage migration projects from legacy marketing automation tools to AJO, including audience migration, data model mapping, and journey re-creation. • Design and implement advanced audience segmentation and real-time orchestration using event-based triggers, attributes, and decisioning frameworks. • Collaborate with Data Engineering and CRM teams to define and operationalize data pipelines, identity resolution, and profile activation in AJO. • Leverage HTML/CSS and scripting (JavaScript or JSON) for advanced personalization, email rendering, and dynamic content implementation. • Establish QA automation frameworks for validating data flow, triggers, and message delivery accuracy across journeys. • Stay current with AJO roadmap, SDKs, and integration updates to recommend optimizations and innovation opportunities. Required Skills & Qualifications • 5+ years of experience in Marketing Automation and Campaign Technology, with at least 3+ years hands-on with Adobe Journey Optimizer (AJO). • Proven experience integrating AJO with Marketo, Salesforce, Dynamics, and AEP/CDP ecosystems. • Solid understanding of APIs, webhooks, and data exchange models between CRM, CDP, and marketing platforms. • Expertise in journey orchestration, event-driven automation, and personalization frameworks. • Proficiency in HTML, CSS, and JSON scripting for campaign templates and dynamic personalization. • Strong background in data troubleshooting, QA automation, and error-handling workflows within marketing operations. • Ability to translate business logic into technical workflows and document solutions for scalability. • Excellent communication and cross-functional collaboration skills, with a structured and analytical problem-solving approach. Good to Have • Hands-on with data migration and transformation tools (e.g., Snowflake, Adobe RT-CDP, AWS, or ETL frameworks). • Exposure to B2B data models, account-based marketing (ABM) frameworks, and lead lifecycle automation. • Familiarity with Git, Postman, and workflow orchestration tools for integration validation and API testing. Shift Timings : 12:30 PM to 9:30 PM, 4 PM to 1 AM **Responsibilities:**   Key Responsibilities • Architect, design, and implement multi-channel customer journeys leveraging AJO capabilities for personalized and scalable B2B engagement. • Lead integration efforts between AJO, AEP, Marketo, Salesforce, and Dynamics, defining data schemas, APIs, and workflows to ensure seamless connectivity. • Manage migration projects from legacy marketing automation tools to AJO, including audience migration, data model mapping, and journey re-creation. • Design and implement advanced audience segmentation and real-time orchestration using event-based triggers, attributes, and decisioning frameworks. • Collaborate with Data Engineering and CRM teams to define and operationalize data pipelines, identity resolution, and profile activation in AJO. • Leverage HTML/CSS and scripting (JavaScript or JSON) for advanced personalization, email rendering, and dynam