Institutional Sales - Bisleri

Job description

**Job Objective** To drive sales growth and business development in the Institutional Sales channel by acquiring and managing key accounts across corporate offices, hotels, restaurants, cafes (HORECA), hospitals, educational institutions, caterers, and other institutional customers while ensuring achievement of sales targets and long-term business relationships. **Key Responsibilities** - Achieve monthly and annual sales targets for the assigned territory. - Identify, acquire, and develop new institutional and HORECA customers. - Build and maintain strong relationships with key decision-makers, including Admin, Procurement, Facility, and Purchase teams. - Generate business from corporate offices, hotels, restaurants, cafes, hospitals, educational institutions, banquets, and caterers. - Conduct regular customer visits to identify business opportunities and increase account penetration. - Negotiate commercial terms and ensure timely closure of business opportunities. - Coordinate with internal teams to ensure smooth onboarding and service delivery. - Monitor competitor activities, pricing, and market trends within the institutional segment. - Ensure timely collection of market intelligence, customer feedback, and reporting. - Maintain an updated sales pipeline, account plans, and territory data. **Desired Candidate Profile** - 25 years of experience in Institutional Sales, Corporate Sales, B2B Sales, or HORECA Sales. - Experience in FMCG, Beverage, Food & Beverage, Dairy, or Consumer Goods industry preferred. - Strong understanding of key account management and institutional sales processes. - Excellent communication, negotiation, and relationship management skills. - Ability to identify and convert new business opportunities. - Willingness to travel extensively within the assigned territory. - Graduation preferred. **Key Skills** Institutional Sales, Corporate Sales, B2B Sales, HORECA Sales, Key Account Management, Business Development, Channel Sales, Beverage Sales, FMCG Sales, Client Acquisition, Corporate Tie-Ups, Food Service Sales, Relationship Management, Territory Management. **Core KPIs** - Sales Achievement - Institutional Revenue Growth - New Account Acquisition - Active Customer Base - HORECA Account Development - Corporate Tie-Ups Generated - Customer Retention Rate - Sales Pipeline Conversion - Market Share Growth - Collection & Payment Compliance **Additional Preference:** - We are also open to considering candidates from Banking, Financial Services, Broking, and Wealth Management backgrounds who are currently managing institutional, corporate, SME, or key business accounts and have strong client acquisition and relationship management experience.