Job Opportunity_Media Planning & Analysis Optimization_Hybrid

Job description

**Role & responsibilities** - Analyze the performance of media campaigns for our GMI brands in the US, identifying insights, trends, and opportunities for optimization across various media platforms, including TV, digital, social, and print. - Analyze data to uncover key trends, growth drivers, and areas for improvement based on planned and actual spend. - Develop & implement data-driven optimization strategies to enhance campaign performance, ensuring alignment with brand objectives and engagement goals - Support the delivery of insights and recommendations by collaborating and communicating with MP&A specialists and internal partners to ensure alignment and efficient execution of optimization tactics. - Contribute to the delivery of actionable data-driven insights and recommendations that inform business decisions and support improvements to media effectiveness and efficiency. - Effectively communicate and lead meetings, influence decision making by proactively reaching out to all stakeholders, ensuring timelines are met, meetings are productive and priorities are met timely. - Support the development and maintenance of standardized KPI frameworks and reporting tools that enable clear comparisons across channels, customers, and brands. - Leverage standardized KPIs for monitoring campaign performance and provide inputs to continuously improve them. - Partner with Media Measurement, Brand, and MP&A teams to evolve measurement practices and support ongoing optimization efforts. - Stay current on industry trends and consumer behavior insights, applying knowledge to refine and inform media optimization strategies. **Preferred candidate profile** **Minimum Qualifications** - Bachelor's degree in marketing, Business, Analytics, or a related field. - 5+ years of experience in digital media optimization, marketing performance analytics, digital analytics, or a related role specifically with a Media Agency serving a large Global CPG client - Ability to generate actionable insights to optimize brand strategy execution. - Strong analytical, problem-solving, and data interpretation skills. - Proficient in the use of Microsoft Excel, Navigating Tableau dashboards, R/SQL a plus - **Preferred Skills/ Job Experiences** - Experience working with MP&A Specialists, Brand Teams, and Media Measurement & Analytics teams. - Knowledge of both National and Commerce/Retail media investment, retail media.