Job ::: Sr. Brand Manager

Job description

Role Purpose Own brand strategy and market share growth for Euler's 4W electric cargo portfolio (Turbo & Storm). Translate market and competitive intelligence into city- and segment-specific campaigns that drive retail and digital lead generation. Key Responsibilities Own market share tracking and build the strategic narrative for share gains against ICE and EV competition (Tata Intra EV, Mahindra Bolero MaXX Pik-Up, Veero EV) Run continuous competitive mapping pricing, payload, TCO, and go-to-market moves and convert findings into positioning and messaging shifts Design and commission market research (driver/operator surveys, TG segmentation, EV adoption barriers) across priority cities/states Build segment- and city-wise marketing plans (media mix, BTL, dealer activation) calibrated to local freight-corridor and fleet-operator dynamics Partner with digital and performance marketing to convert brand strategy into lead-gen plans; track SQL, CAC, and digital contribution to retail Own BTL execution planning dealer collateral, on-ground activation, customer meets with clear measurement of contribution to funnel Present market share, funnel, and competitive analysis to leadership on a recurring cadence Convert market/consumer insights into ATL and BTL campaign strategy across segments and cities Own performance mapping for campaigns attribution, funnel movement, share impact and feed learnings back into planning Requirements 3-5 years in brand marketing, at least 1 years with direct exposure to market research, competitive analysis, or data-led campaign planning (not just creative/campaign execution) MBA from MICA, IIM, or equivalent Prior FMCG, auto, or B2B durables brand experience; auto/CV exposure is a plus, not a requirement Demonstrated comfort with data should be able to build and defend a market-share or funnel argument with numbers, not just narrative Working knowledge of BARC/media consumption data, or equivalent research methodologies, is a plus Desired Competencies Analytical rigor: can move from raw data to a market-share hypothesis without hand-holding Comfortable owning a P&L-adjacent metric (CAC, SQL, retail contribution) rather than only brand health metrics City/segment-level thinking resists one-size-fits-all national campaigns Bias to ship: comfortable in a startup pace where research, strategy, and execution collapse into the same quarter Comfortable working with brand and digital agencies