LCM (Life Cycle Marketing)

Job description

Role: LCM (Life Cycle Marketing) Experience: 4 - 8 Years Skills: HTML, CSS, Adobe **LCM JD** Responsibilities - Modify/edit creative edits for basic scripting leveraging CSS & HTML skills - Work with Adobe's marketing team and program manager for campaign development and deployment via Adobe Campaign instances - Edit & render check HTML emails matching branding requirements - Workflow configuration and leverage pre-designed templates in Adobe campaign to develop and deploy batch campaigns - Work effectively in a fast-paced and ever-evolving environment - Partner with program managers, Segment leads and off shore lead to deliver work to deploy weekly batch campaign volume for Adobe DMe Marketing teams - Closely work with Adobe PM and offshore lead to understand campaign objectives and create develop and conduct extensive testing of campaigns before sharing final product (proofs) with stakeholders - Conduct extensive quality assurance checks and render checks of emails to ensure timely and 100% quality delivery of campaigns for Adobe DMe Marketing teams - Keep track & stay updated and call out any potential challenges/risks to the Program manager and Adobe offshore lead on delivery of campaigns assigned to the resource - Fix any potential email render issues for any emails developed/shared in partnership with Adobe internal resources to ensure standardization of creatives. Skill set required - Good knowledge of Email marketing and Marketing terminologies. - Good understanding of Adobe Campaign V7 and above. - Good understanding of Adobe Journey Optimizer and Adobe Experience Platform. - Good understanding of data segmentation and audience criteria identification - Exposure to Java script will be a big plus - Knowledge of HTML(Code edit, tag understanding and Rendering checks etc) is required. - Exposure to work front and similar project management systems for communication - Exposure to Email rendering checks like Litmus, Email on Acid for thorough email render checks Exp - 4+ yrs of relevant exp **Availability & location Noida** The coverage needed will be 4 pm to 1 am IST shift, with flexibility to cover critical issue or launches as need be per business requirement.