LCM - Life Cycle Marketing

Job description

**Job Title: LCM - Life Cycle Marketing** **Experience: 4-10 yrs** **Location:**Delhi, Lucerna. **Mode of interview: Walkin/ F2F** **Date of interview: 25th July.** **Required Skills \& Qualifications** * 4-10 years of experience in **Lifecycle Marketing, CRM Marketing, Email Marketing Operations, or Marketing Automation**. * Strong hands-on experience with **HTML and CSS for email development**. * Experience in **customer journey orchestration and campaign execution**. * Proficiency in email QA processes and rendering validation tools. * Expertise in **A/B testing methodologies** and campaign performance optimization. * Familiarity with email rendering and testing platforms such as **Litmus, Email on Acid**, or similar. * Strong understanding of audience segmentation, personalization, and campaign analytics. * Excellent problem-solving, attention to detail, and stakeholder management skills. OR * Role : LCM - Life Cycle Marketing (HTML,CSS, Customer Journey Execution, Email creation, QA, A/B Testing, and rendering) Exp : 4 - 12 yr Location : Delhi Walkin Modify/edit creative edits for basic scripting leveraging CSS \& HTML skills • Work with Adobe's marketing team and program manager for campaign development and deployment via Adobe Campaign instances • Edit \& render check HTML emails matching branding requirements • Workflow configuration and leverage pre-designed templates in Adobe campaign to develop and deploy batch campaigns • Work effectively in a fast-paced and ever-evolving environment • Partner with program managers, Segment leads and off shore lead to deliver work to deploy weekly batch campaign volume for Adobe DMe Marketing teams • Closely work with Adobe PM and offshore lead to understand campaign objectives and create develop and conduct extensive testing of campaigns before sharing final product (proofs) with stakeholders • Conduct extensive quality assurance checks and render checks of emails to ensure timely and 100% quality delivery of campaigns for Adobe DMe Marketing teams