Lead – Analyst & Advisor Relations

Job description

Job Title: Lead – Analyst & Advisor Relations **Function:** Marketing **Location:** India / Global (EMEA, US, APAC) Role Overview The Lead – Analyst & Advisor Relations will be responsible for driving analyst and advisor engagement initiatives that strengthen the organization’s market positioning, brand credibility, and go-to-market effectiveness. This role will work closely with senior stakeholders, marketing, sales, and service-line leaders to manage analyst relationships, coordinate industry evaluations, and leverage analyst insights to support business growth. Key Responsibilities Analyst Relations Management - Execute the Analyst Relations strategy aligned with business priorities and growth objectives. - Build and maintain strong working relationships with key industry analysts and advisory firms. - Support analyst engagement activities across priority service lines and solution areas. - Coordinate analyst briefings, inquiries, workshops, and relationship-building initiatives. Analyst Evaluations & Research Participation - Manage participation in key industry assessments and reports, including: - Gartner Magic Quadrant & Market Guides - Everest Group PEAK Matrix - ISG Provider Lens - Avasant RadarView - IDC, Forrester, NelsonHall, and other relevant evaluations - Coordinate RFIs, surveys, evidence submissions, customer references, and supporting documentation. - Ensure timely and high-quality responses across all analyst engagements. Executive & Stakeholder Enablement - Partner with business leaders to prepare for analyst briefings and strategic conversations. - Develop presentations, messaging frameworks, and briefing materials. - Provide analyst insights and recommendations to leadership teams. - Facilitate alignment between analysts and internal stakeholders on strategic priorities. Advisor & Ecosystem Engagement - Support relationships with advisory firms, consultants, and industry influencers. - Assist in planning advisor engagement initiatives, workshops, and innovation sessions. - Work with sales and business teams to leverage advisor relationships in strategic opportunities. Sales & Marketing Enablement - Collaborate with sales and marketing teams to integrate analyst recognition and insights into client-facing materials. - Create analyst-backed content, proof points, competitive intelligence, and sales enablement assets. - Support proposal and pursuit teams with relevant analyst perspectives and market insights. Content & Thought Leadership - Partner with marketing and communications teams to promote analyst recognitions and rankings. - Support creation of thought leadership, analyst-inspired content, social media campaigns, and industry perspectives. - Ensure consistent market messaging aligned with analyst feedback and industry trends. Governance & Reporting - Maintain analyst engagement trackers, calendars, contact databases, and reporting dashboards. - Monitor analyst coverage, sentiment, rankings, and market perception. - Track and report key metrics including engagement effectiveness, analyst visibility, and business impact. - Contribute to the development of Analyst Relations best practices, processes, and knowledge repositories. Key Skills & Competencies - Strong understanding of the analyst and advisory ecosystem within technology services, digital transformation, or consulting. - Experience engaging with firms such as Gartner, Everest Group, ISG, IDC, Forrester, Avasant, and NelsonHall. - Excellent stakeholder management and relationship-building capabilities. - Strong project management and organizational skills. - Ability to manage multiple deliverables and deadlines simultaneously. - Strong analytical, communication, and presentation skills. - Ability to translate analyst insights into actionable business recommendations. - Detail-oriented with a structured and process-driven approach. Experience & Qualifications - **8–12 years of experience** in Analyst Relations, Strategic Marketing, Product Marketing, Corporate Marketing, or B2B Technology Marketing. - Proven experience supporting analyst evaluations, briefings, and engagement programs. - Experience working with senior leadership, sales teams, and service-line leaders. - Strong understanding of the IT services, consulting, or technology services industry. - Bachelor's degree required; MBA or equivalent qualification preferred.