Lead Analyst - AEO/SEO

Job description

**Organic Growth Strategy** - Develop and execute the company's SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) strategy aligned to business objectives. - Build quarterly and annual roadmaps to increase organic visibility, engagement, and qualified pipeline. - Stay ahead of search engine algorithm updates, AI search trends, and emerging best practices. **Search Engine Optimization (SEO)** - Own technical, on-page, and off-page SEO initiatives. - Drive improvements in site architecture, crawlability, indexation, Core Web Vitals, and internal linking. - Conduct keyword and intent research to identify high-value content opportunities. - Build topical and entity authority through content clusters, pillar pages, and strategic backlink initiatives. - Partner with Engineering and Web teams to implement technical SEO recommendations. **Answer Engine Optimization (AEO)** - Optimize content for Google AI Overviews, Featured Snippets, and conversational search experiences. - Implement structured data and schema markup to improve content discoverability. - Develop FAQ, knowledge-base, and intent-based content that delivers direct, authoritative answers. - Improve answer inclusion, citation readiness, and AI-driven zero-click search visibility and voice search performance. **Generative Engine Optimization (GEO)** - Develop strategies to improve brand visibility across AI platforms such as ChatGPT, Gemini, Claude, Perplexity, and other generative search experiences. - Optimize content for AI retrieval, citations, source credibility and entity recognition. - Monitor AI-generated responses for brand accuracy, competitive positioning, source coverage and emerging opportunities. - Build frameworks to measure AI visibility, citations, answer inclusion, and share of voice. **Content & Cross-functional Leadership** - Partner with Product Marketing and Content teams to develop SEO-optimized product, solution, industry, comparison, and thought leadership content. - Collaborate with Demand Generation, Product, Engineering, Design, PR, and Regional Marketing teams to ensure every major campaign and product launch is optimized for organic discovery. - Lead SEO and AI search best practices across content creation and website development. **Analytics & Optimization** - Define and track KPIs across SEO, AEO, GEO and emerging AI visibility signals. - Monitor rankings, organic traffic, AI visibility, citations, engagement, and pipeline contribution. - Build executive dashboards and present actionable insights to senior leadership. - Continuously test, measure, and optimize strategies to improve performance. - 8–12 years of experience in SEO, Organic Growth, or Digital Marketing, with at least 3–5 years in a leadership role. - Proven experience developing and scaling SEO strategies for B2B SaaS or enterprise technology companies. - Strong understanding of technical SEO, semantic search, structured data, information architecture, and website optimization. - Familiarity with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) principles and evolving AI search ecosystems. - Experience collaborating with Product, Engineering, and Content teams to implement scalable optimization initiatives. - Strong analytical skills with experience translating data into actionable business insights. - Excellent stakeholder management, communication, and project management skills. - Experience in the CLM platform space or enterprise legal technology space is a plus. **Preferred Skills** - Experience with enterprise CMS platforms and large-scale websites. - Knowledge of entity-based SEO, knowledge graphs, and AI search optimization techniques. - Familiarity with tools such as Google Search Console, Google Analytics 4, Semrush, Ahrefs, Screaming Frog, Looker Studio, and AI search monitoring platforms. - Experience leveraging AI tools and automation to improve SEO workflows and content optimization.