Lead Analyst - Process Analytics - Consumer and Marketing 4D

Job description

Lead Analyst - Process Analytics - Consumer and Marketing **Ready to turn bold ideas into real-world impact?** At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges. If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment. Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises. Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook. **Job Description** Role: Delivery Manager - Marketing Analytics Description Role Overview We are looking for a seasoned Team Lead / Delivery Manager – Marketing Analytics & Digital Marketing to lead a high-performing analytics function that supports large-scale, multi-channel marketing operations. This role is a blend of marketing domain knowledge, delivery leadership, people management, and advanced marketing analytics expertise, responsible for driving operational excellence, ensuring SLA adherence, and building scalable reporting frameworks across paid, owned, and earned media. Key Responsibilities Own end-to-end delivery of marketing analytics services, including campaign reporting, dashboarding, and performance analysis across channels Define and manage marketing success metrics, delivery KPIs, SLAs, and performance benchmarks to ensure consistent, high-quality outputs Lead daily, weekly, and monthly reporting cadences, ensuring timeliness, accuracy, and business value Drive AI adoption, automation and efficiency in analytics, reporting and digital marketing Proactively identify and mitigate delivery risks, bottlenecks, and data inconsistencies Drive compliance with data privacy, security, and organizational policies Lead, mentor, and manage a team of 10+ marketing analysts and campaign execution analysts with capacity planning, and resource optimization Translate business requirements into scalable analytics solutions and reporting frameworks Present insight-led narratives and executive summaries to senior stakeholders Key Skills Strong understanding of digital marketing channels and performance metrics Expertise in campaign performance tracking and reporting frameworks Hands-on experience with visualization Proficiency in SQL and advanced Excel (data modeling, automation) Familiarity with web analytics platforms and marketing tech stack Proven ability to lead large analytics teams and manage complex deliveries High sense of ownership and accountability mindset Preferred Skills Experience with marketing automation platforms (Marketo, HubSpot, Eloqua) Knowledge of basic attribution frameworks and experimentation (A/B testing) Qualifications Master’s degree in Marketing / Business Management / Business Analytics / Statistics 12+ years’ experience in marketing analytics / digital marketing with at least 4 years of people and delivery management experience **Qualifications** Bachelors - Business Analytics, Bachelors - Computer Science, Bachelors - Statistics, Masters - Data Science **Certifications** Advanced Google Analytics - GoogleGoogle, Certified Business Analysis Professional (CBAP) - UpgradUpgrad, Certified Public Accountant (CPA) - Perfekt SzolnokPerfekt Szolnok, Google Analytics Certificate - GoogleGoogle, Lean Specialist Certification - Advanced Innovation Group Pro Excellence (AIGPE)Advanced Innovation Group Pro Excellence (AIGPE) **Required Skills** Ab Initio, Agile Methodology, Client Relations, Data Integration, Data Modeling, Design Thinking, Executive Presence, Microsoft Excel, People Leadership, Python (Programming Language), Statistics, Storytelling **Language** English (Required) **Language Proficiency -** Proficient - C2 **Additional Job Location -** **Job Type** Regular **Master Skill List -** Process Analytics - Consumer and Marketing **Remote Type -** Hybrid **Work Shift -** Flex Time (India) **Why join Genpact?** - **Lead AI-powered transformation** – Drive innovation and solve real-world business challenges that matter - **Make an impact** – Help global enterprises solve business challenges that matter - **Accelerate your career** – Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead - **Work with the best** – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day - **Thrive in a values-driven culture** – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up. Let’s build tomorrow together. Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work envir