Lead Assistant Manager - Marketing
EXL Service · Uttar Pradesh, India
EXL Service · Uttar Pradesh, India
**Job Description: Role Specific Skills** §Campaign execution & coordination §Marketing operations management §Quality assurance & validation §Campaign scheduling & workload management §Stakeholder communication & coordination **Technical/Soft Skills** §HubSpot marketing hub §Marketing automation workflows §Ee-mail marketing platforms §Campaign tracking & reporting tools §Basic knowledge of Google Analytics and UTM tracking §Strong organizational skills §High attention to detail §Problem solving mindset §Ability to manage multiple priorities **Responsibilities: Responsibilities:** §Configure and launch marketing campaigns in HubSpot §Manage audience segmentation and campaign lists §Execute e-mail deployments and campaign scheduling §Perform campaign QA and testing before launch §Monitor campaign execution and resolve issues §Maintain campaign documentation and status reporting §Support enrollment, recruitment, and brand marketing initiatives Qualifications: Education Requirements: Bachelor's degree in marketing, business administration, communications, digital marketing, or related field **Work Experience Requirements:** 3-5 years of experience in campaign management and digital marketing automation