Lead- Brand Marketing

Job description

**Roles & Responsibilities:** We are looking for a Brand Lead to own and drive the entire brand charter for Noise, shaping its positioning, narrative, and long-term strategy while ensuring consistency across all consumer touchpoints. The role requires a strategic yet execution-focused person who can collaborate cross-functionally, lead integrated campaigns, manage agencies, and build a differentiated, consumer-centric brand backed by strong data insights. **Your Will Be's:** **Brand Strategy & Positioning** - Own and evolve Noise’s brand identity, tone of voice, and narrative across platforms - Define long-term brand vision aligned with business goals and product roadmap - Ensure consistency of brand communication across digital, offline, and retail channels **Social Media & Content Leadership** - Lead overall social media strategy across platforms (Instagram, YouTube, Twitter/X, LinkedIn, emerging platforms) - Drive content strategy, including campaigns, always-on content, product storytelling, and cultural moments - Build scalable content frameworks that balance performance with brand storytelling - Oversee in-house teams and agency partners for content creation and execution **PR, Influencers & Brand Partnerships** - Own PR strategy, including media relations, brand narratives, launches, and reputation management - Build and maintain strong relationships with media, creators, and cultural stakeholders - Drive influencer strategy aligned with brand positioning and GTM priorities - Lead collaborations and partnerships that elevate brand credibility and reach **GTM & Launch Excellence** - Lead brand-led GTM strategy for new product launches and categories - Partner with Product, Growth, and Performance teams to create integrated launch plans - Ensure impactful storytelling across digital, retail, PR, and influencer touchpoints - Track and optimize brand and launch performance metrics **The ideal Noisemaker** - 8-12 years of proven experience with post-graduate, managing all aspects of marketing. - Experience working with large budgets and finding the most effective and efficient ways to reach customers. - Strong understanding of Indian consumer culture, digital ecosystems, and creator economy - Track record of building distinctive brands and executing high-impact launches - Excellent storytelling, communication, and stakeholder management skills - Experience managing large teams and agencies - Data-driven mindset with a strong creative instinct - Preferred Industry : Internet , D2C , Consumer Electronics , Beauty & Personal Care , Wellness & Fitness , Gaming