Lead - Digital Platforms and Consumer AI

Job description

**Job Purpose** Drive business growth for digital financial products using Consumer AI, first-party data, and performance marketing. Enable the right customers to discover the right products at the right time across App and Web. Own the complete journey from business planning execution delivery of growth results. **Duties and Responsibilities** Key Responsibilities Business Planning Strategy - Create annual and quarterly growth plans - Set targets for acquisition, ROI, and budgets - Identify opportunities for discovery, cross-sell - Convert business goals into clear digital and AI-led initiatives \\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_ Consumer AILed Discovery Personalization - Work closely with Data science and AI team to create customer segment using behaviour, transactions (UPI/spend), and portfolio data - Build AI recommendation engines to show relevant products - Set up and automate remarketing framework to cater drop off user to increase funnel efficiency \\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_ Product Delivery Ownership - Prepare and manage BRDs/PRDs for new features and improvements - Work closely with PMO, Product, Data Science, and Engineering teams to finalize requirements - Perform rigorous testing (UAT), and releases - Ensure timely delivery with clear business impact \\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_ Performance Marketing Funnel Optimization - Manage paid and organic channels (Search, Social, Affiliates, SEO/ASO) - Improve the full funnel: Discovery Click KYC Approval Activation Repeat usage - Run regular A/B tests to improve conversions and reduce costs - Build dashboards and reports to track performance \\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_\\_ Team Stakeholder Management - Lead and mentor a team of 34 marketers - Collaborate with Product, Tech, Analytics, CRM, and external partners - Align all teams toward common growth goals **Required Qualifications and Experience** Ideal Profile - 8-10 years in performance/growth marketing - Strong hands-on experience managing marketing campaigns - Comfortable with data, numbers, and experimentation - Detail-oriented executor with strong problem-solving skills - Experience in fintech/lending/App growth is a plus