Lead - Integrated Marketing (APAC)

Job description

InMobi Advertising is a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150+ countries and turns real-time context into business outcomes, delivering results grounded in privacy-first principles. Trusted by 30,000+ brands and leading publishers, InMobi is where intelligence, creativity, and accountability converge. By combining lock screens, apps, TVs, and the open web with AI and machine learning, we deliver receptive attention, precise personalization, and measurable impact. Through Glance AI, we are shaping AI Commerce, reimagining the future of e-commerce with inspiration-led discovery and shopping. Designed to seamlessly integrate into everyday consumer technology, Glance AI transforms every screen into a gateway for instant, personal, and joyful discovery. Spanning diverse categories such as fashion, beauty, travel, accessories, home décor, pets, and beyond, Glance AI delivers deeply personalized shopping experiences. With rich first-party data and unparalleled consumer access, it harnesses InMobi's global scale, insights, and targeting capabilities to create high impact, performance driven shopping journeys for brands worldwide. Recognized as a Great Place to Work, and by MIT Technology Review, Fast Company's Top 10 Innovators, and more, InMobi is a workplace where bold ideas create global impact. Backed by investors including SoftBank, Kleiner Perkins, and Sherpalo Ventures, InMobi has offices across San Mateo, New York, London, Singapore, Tokyo, Seoul, Jakarta, Bengaluru and beyond. At InMobi Advertising, you'll have the opportunity to shape how billions of users connect with content, commerce, and brands worldwide. To learn more, visit www.inmobi.com InMobi Advertising is a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150+ countries and turns real-time context into business outcomes, delivering results grounded in privacy-first principles. Trusted by 30,000+ brands and leading publishers, InMobi is where intelligence, creativity, and accountability converge. By combining lock screens, apps, TVs, and the open web with AI and machine learning, we deliver receptive attention, precise personalization, and measurable impact. Through Glance AI, we are shaping AI Commerce, reimagining the future of e-commerce with inspiration-led discovery and shopping. Designed to seamlessly integrate into everyday consumer technology, Glance AI transforms every screen into a gateway for instant, personal, and joyful discovery. Spanning diverse categories such as fashion, beauty, travel, accessories, home décor, pets, and beyond, Glance AI delivers deeply personalized shopping experiences. With rich first-party data and unparalleled consumer access, it harnesses InMobi's global scale, insights, and targeting capabilities to create high impact, performance driven shopping journeys for brands worldwide. Recognized as a Great Place to Work, and by MIT Technology Review, Fast Company's Top 10 Innovators, and more, InMobi is a workplace where bold ideas create global impact. Backed by investors including SoftBank, Kleiner Perkins, and Sherpalo Ventures, InMobi has offices across San Mateo, New York, London, Singapore, Tokyo, Seoul, Jakarta, Bengaluru and beyond. At InMobi Advertising, you'll have the opportunity to shape how billions of users connect with content, commerce, and brands worldwide. To learn more, visit www.inmobi.com ABOUT THE ROLE InMobi's APAC marketing team builds demand and brand preference among advertisers, agencies and app publishers across India, Southeast Asia, Australia – New Zealand, Japan, China and South Korea. We are looking for an Integrated Marketing Lead to own India and Korea's end-to-end marketing program: the campaigns that generate pipeline, the events and partnerships that build relationships, and the calendar and budget that hold it all together. This is a hands-on lead role for someone equally comfortable building a quarterly plan with sales leadership, briefing a paid media agency, and working a booth on day three of an industry conference. WHAT YOU'LL DO • Own the integrated marketing plan. Build and run a quarterly and annual plan across demand generation, events, content and partnerships, aligned to regional revenue targets and priority segments. • Drive B2B demand generation. Design and execute multi-channel campaigns (events, PR and comms, paid media, email, LinkedIn, webinars, ABM) targeting brands, agencies and publishers; own MQL and pipeline-contribution targets. • Run the regional event portfolio. Lead InMobi's presence at industry events and owned formats — from sponsorship selection and booth experience to executive roundtables, customer dinners and post-event follow-up. • Build partner and co-marketing programs. Work with agency groups, platform partners and industry bodies on joint campaigns, research, awards and speaking opportunities that extend reach. • Own the calendar and the budget. Maintain a single source of truth for India and Korea's marketing calendar; allocate and track spend across markets and channels, forecast quarterly, and reallocate based on performance. • Partner with sales. Act as the marketing counterpart for regional sales leaders — align on target accounts, build campaign-to-pipeline visibility, and enable teams with the right assets and follow-up motions. • Measure and report. Define KPIs, localize global product messaging for APAC markets, and report monthly on spend efficiency, pipeline influence and program ROI to regional and global leadership. WHAT WE'RE LOOKING FOR • 4-6 years of B2B marketing experience, with at least 3 years running integrated or demand-generation programs across multiple APAC markets. • A track record of owning pipeline or MQL targets and reporting on marke