Lead Marketing Excellence

Job description

Job Description (JD): Lead Marketing Excellence (Brand Capability & Performance) 1) Job Purpose Partner with Business Units and Brand Teams to build world-class marketing capability and drive consistent, high-quality brand execution across portfolios—including specialty products and legacy/mature brands. This role will shape and embed the Marketing Excellence agenda through capability development, coaching, tools/process standardization, and performance measurement, ensuring improved commercial outcomes and stronger brand fundamentals. 2) Key Responsibilities A. Strategy & Operating Model (Marketing Excellence Governance) • Co-create and execute the Marketing Excellence strategy aligned to BU priorities and brand growth plans (specialty + mature/legacy). • Establish an annual/quarterly Marketing Capability & Execution Roadmap (training plan, coaching calendar, tool rollouts, and measurement cadence). • Act as a strong business partner to BU/Brand leadership, diagnosing business problems and translating them into practical capability interventions. • Drive adoption of standardized brand planning and execution frameworks (e.g., brand strategy, positioning, segmentation, messaging, omnichannel planning, launch excellence, and lifecycle management). • Enable cross-functional alignment by partnering with Sales Excellence, Medical, Market Access, Analytics/Insights, Digital/Omnichannel, Regulatory and Compliance. B. Capability Building, Coaching & Mentoring (Core Focus) • Identify marketing learning needs using qualitative insights (stakeholder inputs, field feedback) and quantitative data (brand KPIs, campaign performance, execution scorecards). • Design and deliver blended learning solutions (workshops, virtual sessions, toolkits, playbooks, simulations, on-the-job projects) to build capabilities in:• Brand strategy & positioning • Customer understanding (HCP/patient insights), segmentation & targeting • Lifecycle management (launch, growth acceleration, maturity defense, loss-of-exclusivity preparedness) • Omnichannel content and journey planning • Campaign effectiveness & measurement • Forecasting basics, business case thinking, and ROI mindset • Provide hands-on mentoring/coaching to Brand Managers and cross-functional teams through structured 1:1 and team coaching. • Build and run onboarding “fit-for-purpose” programs for new marketers with 30-60-90 day plans and capability checkpoints. • Promote a culture of continuous improvement and learning by curating best practices, success cases, and “test-and-learn” discipline. C. Brand Execution Excellence & Performance Impact • Establish marketing execution standards and scorecards to track lead and lag indicators, e.g.,• Lead: message recall, content quality scores, channel adherence, journey execution, call-to-content integration • Lag: Rx/NBRx, market share, brand health, engagement metrics, conversion, HCP reach/frequency quality • Diagnose performance gaps and implement capability improvement plans with clear owners, timelines, and outcomes. • Drive quality of marketing outputs—briefs, claims/messaging, campaign flows, content excellence—while ensuring alignment with compliance standards. • Support cross-brand and cross-BU harmonization of tools/templates to improve speed, quality, and consistency. D. Stakeholder & Agency Management • Manage external partners (training vendors, creative/digital agencies, content excellence partners) to ensure high-quality and cost-effective deliverables. • Serve as the “go-to” SME for Marketing Excellence frameworks and capability solutions. • Facilitate communities of practice across marketers to share learnings and scale what works. E. Compliance & Ways of Working • Ensure all capability solutions and marketing practices adhere to applicable codes, policies, and governance frameworks. • Model company values and ethical decision-making, with strong documentation and audit-ready processes. 3) Candidate Profile (Must-Have) • Hands-on brand management experience across different stages of the product lifecycle, including:• Specialty products (complex stakeholder environment, strong science and precision execution) • Legacy/mature brands (defense strategy, differentiation, penetration, and efficiency) • Proven track record in training, coaching, mentoring, and capability development (formal or informal) for marketing/sales/cross-functional teams. • Strong strategic thinking with the ability to translate strategy into actionable operational plans and measurable outcomes. • Comfortable influencing senior stakeholders and working in a matrix environment. 4) Desired Skills & Competencies Functional/Technical • Brand strategy, positioning, messaging frameworks • Lifecycle management (launch excellence to maturity defense) • Omnichannel planning and content excellence basics • Learning design, facilitation (live + virtual), adult learning principles • KPI design, performance scorecards, and insight-based decisioning • Strong business acumen (P&L orientation is a plus) Behavioral • High ownership, bias for action, and strong execution rigor • Coaching mindset with genuine passion for developing others • Stakeholder management and influencing without authority