Manager - Ad Sales

Job description

Sony Pictures Networks India is looking for a high-performing **Assistant Manager/Manager – Ad Sales (Channel MAX)** to drive revenue growth across the channel. The role will be responsible for developing and managing relationships with advertisers and media agencies, identifying new business opportunities, and maximizing revenue through FCT sales, sponsorships, and integrated media solutions. The incumbent will work closely with internal teams to deliver revenue objectives while leveraging market insights, content strengths, and audience trends to drive sustainable business growth. **Position Specification** **Education:** Post Graduate Diploma in Management (or equivalent), preferably in Marketing / Sales / Business Administration **Experience:** 5–8 years of experience in TV/Media Ad Sales, preferably with a General Entertainment Channel (GEC) or Movie Channel. Proven ability to drive advertising revenue by selling FCT, sponsorships, and branded solutions. Strong relationships with leading media agencies and advertisers, with a solid understanding of the broadcast advertising ecosystem, BARC viewership metrics, and revenue planning. Consistent track record of meeting or exceeding sales targets. Key Responsibilities **Sales Strategy & Planning** - Contribute to the annual sales planning process by providing market insights, revenue forecasts, and business opportunities for the West region. - Develop sales strategies aligned to channel priorities and revenue objectives. - Analyse the content calendar, marquee movie premieres, festivals, and special programming to identify monetisation opportunities through FCT, sponsorships, and integrated brand solutions. - Monitor market trends, advertiser spends, and competitor activities to identify new business opportunities. **Revenue Generation & Business Development** - Drive advertising revenue by selling **FCT, sponsorships, impact properties, and integrated media solutions** across Channel MAX. - Achieve monthly, quarterly, and annual revenue targets while improving yield and wallet share. - Build a strong pipeline of advertisers through direct clients and media agencies. - Develop compelling sales presentations and customized proposals for advertisers. - Collaborate with Channel Marketing, Programming, Revenue Strategy, and Sales Planning teams to maximize inventory utilization and Monetisation. - Support the Group Head in closing large-value deals and strategic partnerships. - Work closely with Sales Coordination and Traffic teams to ensure seamless campaign execution and high levels of client satisfaction. - Monitor collections in coordination with the Finance and Receivables teams to minimize outstanding payments. **Client Relationship Management** - Build and nurture strong relationships with media agencies, advertisers, and key decision-makers. - Identify opportunities to increase share of wallet with existing clients through cross-selling and upselling. - Acquire new advertisers by positioning Channel MAX's content strengths and audience reach effectively. - Maintain a deep understanding of client objectives, campaign effectiveness, and evolving business requirements. **Key Performance Indicators (KPIs)** - Achievement against Revenue Targets - New Client Acquisition - Revenue from Existing Clients - Growth in Wallet Share - Yield Optimization - FCT Inventory Utilisation - Sponsorship Revenue - Collection Efficiency - Client Retention & Satisfaction **Behavioural Competencies** - Strong Commercial Acumen - Relationship Building & Networking - Influential Communication & Negotiation - Execution Excellence - Collaboration & Stakeholder Management - Customer Focus - Result Orientation **Technical Competencies** - Strong understanding of the Television Broadcast & Media Advertising ecosystem. - In-depth knowledge of **FCT Sales, Sponsorships, Integrated Brand Solutions, and Media Planning** . - Understanding of **BARC ratings** , audience analytics, and television viewership trends. - Knowledge of media agencies, advertisers, and competitive landscape. - Strong presentation, negotiation, and proposal development skills. Why Join Sony Pictures Networks India Sony Pictures Networks India (SPNI), the consumer-facing identity of Culver Max Entertainment Private Limited and an indirect wholly owned subsidiary of Sony Group Corporation, Japan, is one of India’s leading media and entertainment networks. SPNI operates a diverse portfolio of 28 premium SD and HD channels across entertainment, movies, sports, kids, and factual entertainment, along with its digital streaming platform Sony LIV. The network reaches over 700 million viewers in India and is available across 150+ countries worldwide. The network includes leading brands such as: - Sony Entertainment Television - Sony SAB - Sony MAX - Sony Sports Network - Sony YAY! - Sony BBC Earth - Studio NEXT Recognized as an employer of choice within and outside the media industry, SPNI has received several prestigious accolades, including: - India’s Best Companies to Work For 2021 by Great Place to Work® Institute India - Exemplars of Inclusion in AVTAR & Seramount’s Most Inclusive Companies Index 2024 - Recognition among the 100 Best Companies for Women in India for eight consecutive years by AVTAR & Seramount - ET Future Skills 2024 Award for Best Learning Program Supporting Change Transformation Business Strategy - TISS LeapVault CLO Awards 2024 for Best Employee Engagement Program and Best Games Based Learning Program SPNI is currently in its 30th year of operations in India and continues to be a leader in delivering compelling entertainment and sports experiences across platforms.