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About the Role Publicis Media – Starcom is looking for a Performance Marketing professional with hands-on expertise in executing and optimizing **Google Ads** and **Meta Ads** campaigns, along with a strong understanding of **brand marketing objectives** . The ideal candidate should be able to plan, execute, monitor, and optimize digital campaigns that drive awareness, consideration, and business outcomes for leading brands. Key Responsibilities - Plan, execute, and optimize campaigns across **Google Ads** (Search, Display, YouTube, Performance Max) and **Meta Ads** (Facebook & Instagram). - Develop media strategies aligned with branding and marketing objectives, including awareness, reach, engagement, video views, and traffic. - Manage campaign setup, audience targeting, bidding strategies, budget allocation, and ad scheduling. - Monitor campaign performance daily and optimize based on KPIs such as CPM, CPC, CTR, VTR, Reach, Frequency, and Brand Lift metrics. - Collaborate with planning, strategy, creative, and analytics teams to ensure seamless campaign execution. - Analyze campaign performance, generate insights, and present actionable recommendations to internal teams and clients. - Conduct A/B testing for creatives, audiences, placements, and bidding strategies to improve campaign effectiveness. - Ensure implementation of tracking, conversion measurement, pixels, and UTM tagging where applicable. - Stay updated with platform features, industry trends, and best practices across Google and Meta ecosystems. - Maintain campaign documentation, pacing reports, and post-campaign analysis. Required Skills & Qualifications - 3+ years of hands-on experience managing **Google Ads** and **Meta Ads** campaigns. - Strong understanding of **branding campaigns** , digital media planning, and campaign execution. - Experience managing budgets and optimizing campaigns for branding KPIs. - Familiarity with Google Analytics (GA4), Google Tag Manager, Meta Events Manager, and campaign tracking. - Strong analytical skills with proficiency in Excel/Google Sheets and reporting dashboards. - Excellent communication and stakeholder management skills. - Ability to work in a fast-paced agency environment managing multiple client accounts. Preferred Qualifications - Experience working in a media agency or digital advertising agency. - Google Ads and Meta Blueprint certifications are preferred. - Exposure to DV360, Campaign Manager 360, or other ad tech platforms is an added advantage. - Experience working with large enterprise or FMCG, Auto, Retail, or BFSI brands is desirable.