Manager - Content Analytics, Digital

Job description

About the job **Candidates must have Read & Write in Hindi** About the Role: You will be part of Consumer Strategy and Insights (CSI) team within JioStar. CSI is a central business strategy & consulting practice and this role will see you collaborating with leadership teams of JioHotstar, and Star Plus to enhance the value for consumers through strategy insights and innovation. You will be driving the strategic thinking for content, marketing and monetization with data backed insights to shape the business and brand. Context: In an evolving world of user preferences, real-time consumer insights play a critical role in defining business strategies. CSI manages a brand called Distillery – a social media command centre that mines millions of consumer conversations to provide actionable insights to JioStar’s content, marketing and strategy teams. These social insights are supplemented with other sources like viewership data, primary & secondary research to provide a consumer-first data-backed insight on audience trends, competitive landscape, opportunities and threats in the ecosystem. So, if you’re passionate about business strategy, enjoy problem solving, undeterred by complexity and have an analytical bent of mind, you want to be a part of the CSI practice. Responsibilities • Data Analytics: Develop in-depth understanding of business, consumer and content using various tools, platforms, viewership & consumption data • Consumer Strategy: Work with vast quantities of unstructured data, apply analytical lens and unearth relevant insights and recommendations to solve business problems for India • Content Strategy : Analyze, identify, and apply evolving trends across categories, competition, and consumers providing data backed creative insights & strategic intelligence to shape digital & TV content • Brand Protection: Identification and analysis of threat to business, leadership, and network channels to ensure timely escalation and intervention • Thought leadership: Develop capability and projects that allow for the practice to remain future ready • Develop queries and dashboards across tools to collate and distil insights, monitor crisis, and stay connected with the consumers • Partner with key stakeholders, co-create opportunities for growth, address business challenges and service BUs with high integrity and discipline Performance Measures: • Business Impact: Providing insights & strategic intelligence that enable business growth • Innovation: Develop novel systems to enable data led decision making efficiently • Thought Leadership & High Potential Narrative Formulation • Brand Protection Qualifications • PG from reputed institutes Knowledge and Skills: • 4-7 years of work experience • Understanding of the digital and social media landscape and key platforms is desirable • Training for using various analytical tools will be provided. Post that the candidate will be expected to work hands on with the tools culling insights. • Exposure to data analytics / working knowledge of basic regression techniques and their implementation on R/Python is good to have. • Exposure to managing and servicing C-suite stakeholders is desirable • Experience in brand marketing, agency roles with exposure to consumer insight mining will be helpful • Experience in social listening will be an advantage • High personal impact and exceptional written and oral communication skills. Articulating the stories that lie within the data is a key facet of this role. • Digital & TV Content Affinity (local and international) & a deep understanding of Indian entertainment landscape is a plus • Familiarity using AI tools is a big advantage • Comfort with reading, writing, and speaking Hindi language is mandatory Personal Attributes: • Ability to work in a fast paced, sometimes ambiguous, and ever challenging environment • Should possess a strong passion for content • Should possess a strong Business Development drive to be able to farm/ present/sell current work to stakeholders, enhance trust and increase portfolio