Manager, Growth Marketing

Job description

**Roles and Responsibilities** • Own and execute GTM launches for upcoming Cross Border products, including positioning, messaging, launch plans, and cross-functional coordination with Product, Sales, and Design. • Drive funnel acquisition strategy — plan and run campaigns across channels to generate quality leads and optimize the customer journey from awareness to conversion. • Continuously identify and fix drop-offs across the acquisition funnel using data, experimentation, and A/B testing to improve conversion rates. • Build and curate a community of cross-border exporters through events, content, forums, and partnerships that drive engagement, advocacy, and organic growth. • Partner with Product and Business teams to translate customer insights into sharper positioning, campaign ideas, and community programming. • Track, report, and present marketing performance metrics (launch impact, funnel conversion, community growth) to leadership on a regular cadence. • Collaborate with cross-functional teams (Product, Sales, Design, Content) to ensure consistent messaging and a seamless customer experience across touchpoints. **What We Are Looking For** • 2 to 3 years of experience in Marketing, Growth, or Demand Generation roles in B2B SaaS or Fintech. • Proven experience planning and executing GTM launches for new products or features. • Strong understanding of acquisition funnels and experience optimizing customer journeys to improve conversion. • Experience building or managing communities, forums, or customer advocacy programs. • Analytical mindset with the ability to use data and dashboards to guide decisions. • Strong storytelling, content, and stakeholder communication skills. • Eagerness to leverage AI to optimize workflows, campaigns, and data-driven insights. • Self-driven, organized, and comfortable working in a fast-paced, high-growth environment with a high sense of ownership. **Nice to Have** • Experience working in a fintech, payments, or cross-border trade company. • Familiarity with SQL, dashboards, or BI tools to pull and analyze marketing data. • Experience with marketing automation or CRM tools. • MBA or background in marketing, business, or economics.