Manager- Marketing Analytics (Credit Cards)

Job description

Manager - Marketing Analytics Consultant BFSI Experience: 58 Years Location: Gurgaon / Ahmedabad Company: EXL Role Overview - We are looking for a consulting-oriented professional with experience in marketing analytics and campaign insights within the BFSI domain. The role requires working closely with international stakeholders (US/UK), delivering data-driven insights, and supporting strategic decision-making for marketing initiatives. - This is not an execution-heavy marketing role—the focus is on analytics, insights, and business impact. Key Responsibilities - Analyze and evaluate marketing campaign performance across channels - Generate actionable insights on customer behavior, segmentation, and targeting strategies - Support campaign measurement frameworks, including attribution and ROI analysis - Partner with global stakeholders (US/UK clients) to understand business problems and translate them into analytical solutions - Create client-ready presentations, dashboards, and reports - Work with cross-functional teams (data, tech, business) to drive outcomes - Provide recommendations to improve campaign effectiveness and customer engagement Required Qualifications - 4–5 years of experience in consulting / analytics roles - Prior experience working on Banking / BFSI projects (Retail Banking, Cards, Lending, etc.) - Exposure to campaign analytics / marketing analytics (not purely execution roles) - Experience managing international stakeholders - Strong communication and storytelling skills (deck-building, insights presentation) - Scrap bureau data for customer analytics and campaigns Technical Skills - Strong proficiency in Excel and SQL - Experience with data visualization tools (Power BI / Tableau) - Understanding of marketing funnels, customer lifecycle, and campaign measurement - Familiarity with CRM/marketing tools (Salesforce, Adobe, etc.) is a plus